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Starbucks open bath guidelines could harm pedestrians: Studies



<p class = "canvas atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Starbucks & # 39; ( SBUX ) changes in bathroom policy appear to have an impact on the coffee giant's foot traffic despite sales that have exceeded expectations according to recent data. "Data-reactid =" 1
5 "> Starbucks & # 39; (SBUX) changes in bathroom policy appear to be affecting foot traffic for the coffee giant despite sales that have exceeded expectations, according to recent data.

<p class = "canvas atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Since opening the bathroom doors for the public in & nbsp ; Following a controversial event in Philadelphia the coffee giant has seen a 6.8% drop in store participation per month compared to other nearby coffee shops, according to findings from a & nbsp; joint study & nbsp; from the University of Texas at Dallas and Boston College. "data-reactid =" 16 "> Since opening the bathroom doors to the public in the wake of a controversial Philadelphia event, the coffee giant has seen a 6.8% drop in store participation per month compared to other nearby coffee shops, according to a joint study from the University of Texas at Dallas and Boston College.

<p class = "canvas-atom canvas text Mb (1.0 em) Mb (0) – sm Mt (0.8 em) – sm" type = "text" content = "" When you open the policy to let people come in and just use the bathrooms and tables, maybe people come in and think the bathrooms are dirty, and the tables are crowded, "David Solomon, Assistant Professor at Boston College Carroll School of Management, told & nbsp; YFi PM. & Nbsp; "And then they don't buy the coffee as well." "Data-reactid =" 17 ">" When you throw up the policy of letting people in and just using the bathrooms and tables, people might come in and think the bathrooms are dirty and the tables are crowded, "Davi d Solomon, assistant professor at the Boston College Carroll School of Management, told YFi PM." And so they don't buy the coffee, too. "

A woman drinks a cup of coffee at Starbucks' Vigo Street branch in Mayfair, downtown London on January 11, 2013. (Photo: REUTERS / Stefan Wermuth)

The study was based on anonymized location data related to 10,752 Starbucks stores from January 2017 to October 2018. The study collaborated with SafeGraph, a company that compiles anonymous smartphone location data and algorithmic analysis.

<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "" The results in our study highlight the difficulties companies may have when trying to participate in various forms of corporate social behavior, "Solomon stated ." Our team was very interested in what the financial consequences of an open bathroom policy would be as an example of providing a public good. While the hope is always to offer public goods wi If the market will be rewarded with increased sales and new potential customers, this is not necessarily the case. "" data-reactid = "39"> "The results of our study highlight the difficulty companies can have when trying to engage in different forms of socially responsible behavior," Solomon stated. "Our team was very interested in what financial consequences this would have. of an open bathroom policy as an example of providing a public good. While it is always hoped that the supply of public goods will be rewarded by the market with increased sales and new potential customers, this is not necessarily the case. "

<p class = "canvas atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8 em) – sm" type = "text" content = "Back in May 2018, Starbucks promised to implement a“ Third Place Policy "which means that anyone could use the coffee chain's facilities without having to buy." Data-reactid = "40"> Back in May 2018, Starbucks promised to implement a "Third Place Policy", meaning everyone could use the coffee chain's facilities without having to buy.

<h2 class = "canvas atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " & # 39; We see real customers & # 39; "data-reactid =" 41 "> & # 39; We see real customers & # 39;

The company disputed the study's findings – and took a shot from the methodology.

"Customers visit Starbucks with a record number," a spokesperson told Yahoo Finance. "Instead of tracking mobile data without user knowledge, we see real customers in our stores and the connections they make with our partners (employees) every day in more than 31,000 stores."

Customers stand in line at a Starbucks coffee shop September 26, 2017. (Photo by Robert Nickelsberg / Getty Images)

Meanwhile, Solomon told Yahoo Finance that the study's findings are not found in the company's public disclosures "because you don't have it the same comparison group of matched coffee shops nearby to see what was going on, he said.

Solomon added that customers pay for more than just caffeine.

“What you actually get is a bundle of goods. You get the coffee, you get a nice table to sit at the laptop, you get a bath to use when you need a break, ”he pointed out.

<p class = "canvas atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " McKenzie Stratigopoulos is a manufacturer at Yahoo Finance Follow her on Twitter: & nbsp; @mckenziestrat "data-reactid =" 67 "> McKenzie Stratigopoulos is a Yahoo Finance producer. Follow her on Twitter: @mckenziestrat

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<p class =" canvas -at canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" Read the latest financial and business news from Yahoo Finance [19659023] "data -reactid = "72"> Read the latest financial and business news from Yahoo Finance

<p class = "Canvas Atom Canvas Text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" Follow Yahoo Finance on & [nbsp; Twitter & nbsp; Facebook & nbsp; Instagram & nbsp; Flipboard & nbsp; SmartNews & nbsp; Link & nbsp; YouTube and & nb sp; reddit . "data-reactid =" 73 "> Follow Yahoo Finance on Twitter Facebook Instagram Flipboard SmartNews LinkedIn YouTube and reddit .


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