The new drink "delicious autumn" combines the taste of pumpkin and cold coffee, says the company. It is topped with pumpkin cream foam and a dusting of pumpkin spice toppings. Prices start at $ 4.45 for a great price, but vary depending on location.
The new cold brew beverages could also attract more health conscious customers. A 16 oz Pumpkin Cream Cold Brew has 250 calories and 31 grams of sugar, while a hot-sized Pumpkin Spice Latte has 380 calories and 50 grams of sugar.
Slowing down. Sales of pumpkin flavored items rose nearly 5% in 2018 to $ 511.5 million, according to new data from Nielsen given to CNN Busines
Starbucks & # 39; new cold alternatives also land at a time when pumpkin spice season is apparently starting earlier each year year and the weather is still warm. The company told CNN Business that the "PSL" season only begins a day earlier compared to last year.
Correction: An earlier version of this story identified the wrong type of drink Starbucks offers. It also made mistakes on Starbucks & # 39; sales figures.