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Starbucks adds a new pumpkin spice drink to the fall menu



As of Tuesday, it will be selling a Pumpkin Cream Cold Brew drink for the first time. It is in addition to the warm Pumpkin Spice Latte, which has attracted a cult feeling for the company.

The new drink "delicious autumn" combines the taste of pumpkin and cold coffee, says the company. It is topped with pumpkin cream foam and a dusting of pumpkin spice toppings. Prices start at $ 4.45 for a great price, but vary depending on location.

  The new Pumpkin Cream Cold Brew from Starbucks.
Cold drinks are growing in popularity for Starbucks. They accounted for more than half of the company's sales last year – an increase of 13% from 2013, it says. In its latest earnings, Starbucks credited cold drinks, like cold brew coffee, for strengthening its bottom line and helping kickstart sales in the afternoon, which has previously been a tough place for the company.

The new cold brew beverages could also attract more health conscious customers. A 16 oz Pumpkin Cream Cold Brew has 250 calories and 31 grams of sugar, while a hot-sized Pumpkin Spice Latte has 380 calories and 50 grams of sugar.

In addition to the two drinks, Starbucks [19659008] ( SBUX ) brings on Tuesday Salted Carmel Mocha and pumpkin-flavored items, including a pumpkin scone and a pumpkin cream cheese muffins .

Slowing down. Sales of pumpkin flavored items rose nearly 5% in 2018 to $ 511.5 million, according to new data from Nielsen given to CNN Busines

Starbucks & # 39; new cold alternatives also land at a time when pumpkin spice season is apparently starting earlier each year year and the weather is still warm. The company told CNN Business that the "PSL" season only begins a day earlier compared to last year.

Rival Dunkin & # 39; ( DNKN ) launched its fall menu in mid-August. This year Dunkin added to donuts with apple cider-flavored and a new Cinnamon Sugar Pumpkin Signature Latte.

Correction: An earlier version of this story identified the wrong type of drink Starbucks offers. It also made mistakes on Starbucks & # 39; sales figures.


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