Multiple outlets, citing unnamed sources, reported on Friday that Spotify is in the "advanced stages" of acquiring a leading podcast production company. The rumored deal is now $ 230 million to acquire Gimlet Media, the company responsible for highly trafficked podcasts such as Reply All Science Vs. and StartUp
Recode and the Wall Street Journal each reported a Gimlet bid from Spotify in the neighborhood of "over $ 200 million." That number was later clarified by Hot Pod newsletter author Nick Quah to be closer to $ 230 million. All three reports point out that the deal has not been completed.
The reports include a reminder that Gimlet's last public valuation, based on venture capital funding, hovered somewhere around $ 70 million in August 201
Gimlet's public cache has been on the rise thanks to one particular 2018 development: the adaptation of Gimlet's fictional, radio drama podcast Homecoming as a TV series. This series, which received a two-season order, debuted as an Amazon Video exclusive in November of last year, was produced and directed by [Robbie] creator Sam Esmail, and stars Julia Roberts.
Such an acquisition would see Spotify beef up its exclusive podcast library, which currently consists of music-related talk shows such as Ebb and Flow and The Joe Budden Show . None of the reports confirm whether an acquisition would lock down any of Gimlet's past or present series as Spotify exclusives.