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Home / Business / Spotify does not buy one, but two podcasting companies: Gimlet Media and Anchor

Spotify does not buy one, but two podcasting companies: Gimlet Media and Anchor



Rumors in the media last week suggested that Spotify should buy a large podcasting company. Finally, it went better than that.

SPOT has just confirmed that it has made final agreements to purchase the New York-based podcasting production company Gimlet Media, as well as Anchor, whose software "allows anyone to easily create, distribute and monetize a podcast." [19659002] Several press releases Friday (February 1) suggested that Spotify was set to pay over $ 200 million – perhaps as much as $ 230 million – to Gimlet, which was founded in 2014 and is behind popular

Spotify said in Today (February 6), buyouts positioned it "to become both the foremost producer of podcasts and the leading platform for podcast creators".

"These acquisitions will appropriately accelerate our path to becoming the world's leading audio platform, giving users worldwide access to the best podcast content, and improving the quality of our listening experience, as well as improving Spotify's brand," says Daniel Ek. Spotify co-founder and CEO

"We are proud to welcome Gimlet and Anker to the Spotify team, and we look forward to what we will achieve together."

"These acquisitions will make Spotify ready to become the largest sound platform in the world, and we are delighted with Gimlet's award-winning podcasts to become the world's leading audio platform. "

Daniel Ek, Spotify

connects with new audiences around the world," said Alex Blumberg and Matt Lieber, co-founders of Gimlet Media.

"The sound medium is uniquely great for creating human connection and understanding. We are thrilled that Gimlet is on Spotify to do it globally, on the platform and beyond. "

" Spotify is ready to be the largest audio platform in the world, and we are delighted with Gimlet's award-winning Connect to New Audience Worldwide podcasts. "

Alex Blumberg and Matt Lieber, Gimlet Media (pictured)

" We are incredibly excited to introduce Anker's industry-supported podcasting tool to Spotify's massive user base as we continue our journey, now with even greater resources, "said Michael Mignano, CEO of Anchor.

"We are looking forward to continuing to create creators all over the world to build an audience, generate revenue, and most importantly, their voices have been heard.

The transactions are expected to close in the first quarter of 2019, subject to normal closing conditions. Music Business Worldwide


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