Wellness becomes routine for men, while spa visits are a nice thing.
"We see many more men go to the spa," said Garrett Mersberger, chairman of the board of the International Spa Association. “It used to be a woman-driven thing. We now see 50-50, if not swing more towards the men. "
The trend picked up in 2017, when the association reported that 49 percent of spa customers were men, up from 29 percent in 2005.
" They are much more aware that it's not just one thing I go to to be pampered. It is an actual lifestyle choice with benefits for my body, well being. It's part of my routine now. It's not just about going for relaxation, "said Mersberger.
President of International Spa Associations, Lynne McNees, said the change is having an impact on treatment areas, relaxation areas and shifting stations.
" Spas really have to evolve to accommodate the male spagos, ”she said. “Typically, your house for men will be smaller because it has historically been very heavy female. Now they have to move on it. "
Many hotels and spas design unisex baths and wardrobes," Mersberger said. Women are usually fine, McNees said. They no longer drag reluctant spouses to the spa.
"We see many groups and parties and various special events in the spa with both men and women," she said.
Spa visits and money generated record highs last year in the United States with $ 18.3 billion in revenue driven by 190 million wellness trips, according to the International Spa Association.
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The Associated Press contributed to this report.