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Snaps & # 39; viral & # 39; Filters serve the store more love from Wall Street



Snap Inc. seems to have recovered part of its former glory, and now Wall Street analysts will not miss the boat.

Goldman Sachs & # 39; Heath Terry became the last to upgrade Snap shares

SNAP, + 0.83%

on Friday, writes that the company's new range of hyperrealistic magnified reality filters has generated renewed user interest and can lead the messaging company to surprise positively in the coming quarters.

Snap has struggled in recent years to cope with the strong popularity of Facebook Inc.s

FB, + 0.1

2%

Instagram, who copied some of Snapchat's most basic features, including filters and ephemeral "stories" records – with more success. Fun filters that made it possible for users to portray bartender or doggy, helped put Snap on the map in their early days, and now the company seems to have rediscovered that magic with its latest filtering, allowing users to switch gender or depict like babies.

Don't miss: Snap shorts are down $ 1 billion in paper loss this year

Terry expects a snap reaction to user growth for Snap, as product enhancements provide more smartphone users to the service. Snaps new filters have picked up a lot, but the company has also launched its Android app and comes out with new games that can be played in the company's messaging feature. Snaps insufficient Android app damaged the ability to attract foreign users last year, but the company can turn a corner.

Snap also shows speed in the front, according to Terry, who recorded his rating in the store for neutral purchases, while increasing the price target of $ 18 from $ 13. "Our checks with advertisers also lead us to believe that the company Continued innovation in the stack, especially in self-service, will allow Snap to significantly improve the revenue value of the platform's useful life over time, "he wrote. [19659002] Read: Stitch Fix stockpile after Goldman Sach's upgrade

Terry joins a growing chorus of analysts concerned with Snap's potential. Pivotal Research cited user growth steps in a junior upgrade, while BTIG, Bank of America and MoffettNathanson also cheered the company's latest traction.

Snap shares have increased 184% so far this year, while S & P 500

SPX, + 0.13%

has increased 34%. The company will report the results for the second quarter of July 23.


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