Snap is in talks with Sony Music Entertainment, Universal Music Group and Warner Music Group to license songs for users to post, according to a report by Wall Street Journal . The agreement will give users access to a broad directory of songs to be added to Snapchat, as are the features available for Instagram Stories and TikTok.
The license agreement will come at a time when technology companies are increasingly leaning to music features as a core part of their offerings. The popularity of these videos has enabled social media platforms to launch hit songs ̵
Facebook secured a license agreement with the three major record companies back in 2018, allowing users to add licensed music to their videos on all platforms, including Facebook, Messenger, Instagram and Oculus. The company has used the license to roll out features like Lip Sync Live, an obvious copy of Musical.ly, which was purchased by Chinese giant ByteDance and folded into TikTok last year.
TikTok's parent company ByteDance is now working to secure several licensing agreements, as it goes up to starting a music streaming service. Snaps license agreement will not be quite that size, but it will be a step towards keeping the app competitive against Facebook and TikTok. Since music copyright issues have been a point of conflict between platelets and companies such as YouTube and Peloton in recent months, it will be in Snap's interest to secure licenses quickly.