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Snap hires McDonald's executive Kenny Mitchell as the first chief marketing officer



Snap Inc. has employed Kenny Mitchell as its first marketing manager, the company said Thursday, after reporting better than expected sales in the first quarter and user growth.

Mitchell joins Snapchat's parent company from McDonald's USA, where he led the company's marketing of US marketing efforts as a brand content and engagement vice president. He starts at Snap in June.

"Kenny's consumer marketing expertise and his deep understanding of our products will be a great combination for Snap," said the company's chief executive Evan Spiegel in a statement. "Throughout his career, Kenny has demonstrated his ability to conduct innovative global marketing campaigns, many of which have exploited our own vertical video and enlarged reality products. He is a natural fit to join our team and lead marketing when we continue to drive the positive momentum we have in the business. "

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Earlier this week Snap reported that it reached 4 million daily users in the first quarter, pushing it to 190 million users in total. This was a welcome change for investors after the company sputtered last year, after a poorly received app redesign, and lost 5 million users in the second and third quarters of 2018.

Recently, Snap presented several new programs and a game platform on Snapchat, which gives the Los Angeles-based company more places to hit users with ads.

Before joining McDonalds, Mitchell was head of consumer engagement at Gatorade.

Read original story Snap Hires McDonalds Exec Kenny Mitchell as First Chief Marketing Officer At TheWrap


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