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Slow transition to EV is what started BMW CEO: Report



BMW Vision M NEXT picture. Photo Credit: BMW
The Morning Shift All your daily car news in one place. Isn't your time more important?

In case you thought someone didn't take the transition to EV's seriously, you ask Harald Krüger, out of the job as BMW's CEO. All this and more on the morning shift July 8, 2019.

1. Gear: EV transition not turned around

During the weekend, we reported that BMW CEO Harald Krüger is out of lost market share, but another report from Bloomberg adds more point: Krüger missed the boat at EV. Via Bloomberg:

Instead of leading the company through the biggest upheaval in a generation, he fell off the transition as he failed to provide a roadmap to the future. In the resignation note he sits on the "enormous effort" required by BMW employees when the company intervenes with the unprecedented requirements of the shift.

In recent years, the industry has been shaped by huge changes, which has led to more transformation than in the previous 30 years, "Krueger said in the note.

Krueger, 53, inherited a company at the top of his game. Under the former CEO – now chairman – Norbert Reithofer, BMW had outsold Mercedes-Benz and Audi for a decade, the company being a pioneer in electric vehicles with the i3 city car introduced in 2013. It was the first major automaker to use light carbon fiber in mass market models. And the traditional business of lavish but sporty sedans and SUVs was as robust as ever.

But shortly after Krueger took over, the sale of i3 turned on the wall and doubted the electric push.

If you are developing google BMW And EV now is all you get, results about the Krüger development, but if you search for the old stuff, you'll find the guy's attitude expressed at that time, here is Clean Technica reporting in the end a v 2018:

BMW looks to take the opposite thanks and takes advantage of the "flexible architecture" that can accept fossil, hybrid or electric drives. BMW is planning to offer all its models with a choice of powertrain starting in 2021. "We can't afford to have two factories quiet," says CEO Harald Krueger. "With a flexible approach, you can always control the capacity of your plants. But if you have a specific EV architecture, what do you do with the old one? What are you doing with the people?"

BMW was wrong to let the EV development go so salmon. I just wonder if the company will be able to exchange courses before it is left completely. But hey, cheap gas will last forever, and X7 sales will keep the company floating indefinitely.

2. Gear: Brain Geniuses That Major Automakers Realize EVs Should Not Just Look Like Awful Hatchbacks

This Detroit News report hurts reading for anyone who saw cars that Tesla has set out for a decade now, and not Could wait for the rest of the automotive industry to produce designs like them. "As EVs are evolving, car manufacturers look beyond boring hatchbacks," the report claims, about as depressing as it may be:

Mainstream automakers finally take the fact that no one said an electric vehicle had to see – or drive – as an under-powered jelly bean.

The next few years are expected to deliver a whole host of electric vehicles that are more attractive, more capable and look much more like trucks, SUVs and cars viewed on roads today. It would be a departure from the small, regular battery boats like General Motors Co., BMW AG, Nissan Motor Co. and a few others have failed to popularize.

[…]

"It's going to be an explosion of new designs," predicted Ted Cannis, Ford Motor Co.'s global director of electrification. "There will be a lot more choices coming from manufacturers."

Call it the Tesla effect, or call it the technology in time. Anyway, analysts and experts say the next electric vehicle wave is not going to be the bulky hatchback, almost no one outside California buys.

The more I read this the more I think I've fallen into a vortex and really is in 2010 again. I was going to invest more in Amazon.

3. Gear: A Reminder Why Truck Sales Wars See So Cutthroat: Everything Else Is Slow

We've done a lot of reporting on how Ram turns Silverado into sales and how it looks so rough to GM. But there is a deeper reason why these truck sales get so much sun these days: It's just about everyone who has longer. That's what is posted in a new Detroit News report:

Ford Motor Co. and Fiat Chrysler Automobiles reported this week that trucks were in the first half of the only vehicles with a sales pitch compared to a year ago. At General Motors Co. fell sales of both light and powerful pickups as well as GM ramps production of brand new models.

What is totally wild, this is the quote from GM about the sales war, which may be more accurate than it first seemed:

"What everyone needs to remember about this sensational Ram versus the Chevrolet sales battle is that Rome won Pyrrhic war, "said GM spokesman Jim Cain.

Oh yes, the great empire of Rome, an empire that is definitely around and not a symbol of something too big, too slow, too launched to survive.

4. Gear: Europe is rushing to match China's battery usage

Much like most of the entry car industry is rushing to capture EV's evolution, so are the powerful economies of the world rushing to capture battery infrastructure, as noted by Bloomberg: [19659008] Germany and France prodding for action out of concern that China is advancing in the new technology sw eeping car industry. With 13.8 million jobs representing 6.1% of employment related to traditional car manufacturing in the EU, governments will make sure manufacturers can turn to deliver electric cars and batteries.

"We are starting," said Sefcovic in commenting on Bloomberg. "We have overcome an initial resignation that this battle would be lost to Europe."

A number of trends catalyze the program and begin with the EU The nations decide to cushion greenhouse gases and combat climate change, increasingly focused on reducing diesel engine pollution and disturbing the start of Chinese companies in greener technologies. French President Emmanuel Macron said in February that he may not be happy with a situation in which 100% of the batteries in my electric vehicles are produced in Asia.

Sometimes I wonder how it is to be a powerful person in one of these industries. Should I just sit for years to ignore trends before I do big statements about "talking" before taking out a few years down the road?

5. Gear: Mercedes-owned debt Trump Admin for Stalling Emissions Investigation

In what can be re the least surprising news for a while, the Trump administration is accused of being soft on Mercedes-Benz, at least from MB owners, as mentioned in a new LA Times report:

In 2016, federal and state launched regulators investigated whether Mercedes had used a similar scheme, so that cars could send emission tests that they would otherwise have failed. German regulators have also launched a request.

In recent years, German authorities have found evidence of cheating on Daimler and imposing fines and compulsory recall on the company.

In the United States, however, there have been no consequences as an investigation crosses the three-year mark.

[…]

"Time passes for greater urgency and action from regulators and congress on the allegations against Mercedes," told the advocates. "Owners and tenants of Mercedes diesel-powered vehicles have been left without response or use when the illegally polluting vehicles remain on US roads."

I don't know the man if the person you hope to be tough on Mercedes is Trump, maybe you want to look at other things to complain about.

George Romney Born : Today, the most famous Romney presidential candidate is Mitt Romney, but his father was a major player.

Via Hagerty:

George Romney Born in the automotive industry throughout the 1950s and into the 1960s. As CEO of US engines, George Romney ran the company toward his niche market of compact, affordable cars before serving as governor of Michigan and the Secretary of the Department of Housing and Urban Development (HUD).

Neutral: How would you turn around BMW?

If it's suddenly your job to take the helm of BMW, what would you do to get the ship turned right?


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