Singapore has enlisted Fitbit as a partner on a public health initiative intended to help improve the overall health outcomes for its citizens.
The Live Healthy SG Partnership marks the first integration of Fitbit with a national public health program, which will use the San Francisco company's fitness trackers as a way to drive healthier lifestyles and behaviors.
Although the devices themselves are free to users, additional health training services and software offerings will require a monthly fee. The ultimate goal is to enroll a million Singaporeans in the program who will begin pre-registration next month to prepare for a launch date in October.
Users will receive a Fitbit Inspire HR free of charge if they commit to one year of Fitbit Premium service.
"At Fitbit, our focus has always been to make health more accessible and achievable by providing people with fun, simple and innovative technology ̵
"Our collaboration with the Singapore Health Promotion Board is a recognition of our work to date, and we are confident that the powerful combination of our devices, software and services will motivate Singaporeans to improve their health while also maintaining a tangible way to help a nation to improve health at scale. "
Singapore is known for its robust and effective health care system, but has seen the rise of so-called" diseases of prosperity "" As the general quality of life has improved for the population. This includes chronic conditions such as hypertension, type 2 diabetes and cancer.
Live Healthy SG participants will use Fitbit devices, along with personal coaching to hopefully increase physical activity, sleep health, nutrition and emotional well-being.
“Participants in this program will benefit from Fitbit's plans to incorporate artificial intelligence and machine learning to encourage physical activity, healthy eating and better quality of sleep. The combined insights can also help enrich HPB's health promotion programs, says Singapore Health Promot Board CEO Zee Yoong Kang in a statement.
The deal is a blessing for Fitbit and the stock, which has been hovering near the lowest times in recent weeks as competitors like Apple have continued to capture market share in the laptop space.
The company has a stated strategy of moving its core business from unit sales to health services, which can provide recurring revenue to more lucrative profit margins.
"As we look ahead, we continue to transform our business from an episodic business centered around unit sales to a lifetime-driven model centered on behavior change," Park said in the company's latest revenue interview.
Fitbit by investing heavily in the Fitbit Health Solutions business line when it switches business model from device sales to recurring revenue from software and services. The business limit is estimated at $ 100 million in sales in 2019.