Shapiro at & nbsp; National Review & # 39 ;: Gillette is fighting & # 39; toxic masculinity & # 39;
On Monday, Gillette – the shaving and shaving company – began participating in the choir of cultural forces that descended so-called "toxic masculinity." The company ran an online advertising suggesting that American masculinity is in the process of sexual harassment, bullying and cruelty – and that the new masculinity must overcome all these influences.
Now it is not new to see companies that proclaim acknowledgments from various social groups – profitable virtue signaling. It is a profitable method since it inoculates your company from the awake shells on the left. We have seen more and more companies kowtowing to left-wing social priorities, and know that conservatives generally do not threaten boycotts while left-wing activists are happy to do so by hat.
But there is a broader question here: Is Gillette right?
Read the rest here.
