For all the celebrity roles (Lenny Kravitz! Matthew McConaughey! “Saturday Night Live’s” Alex Moffat!) and aspiring restaurateurs and hotel operators in downtown San Francisco, Dreamforce—the titanic conference hosted by enterprise technology giant Salesforce—is a pain in the rear for almost everyone else in San Francisco, tourists and residents alike.
Beyond the congested roads and sidewalks of downtown San Francisco, Dreamforce makes explicit Salesforce’s dominant presence in the city. Not only does it take up massive physical space; for a few days a year, it turns out to be a huge imposition on everyone else who lives in, works in, and visits downtown San Francisco.