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Home / Business / Senator's jumble letter to Juul requires answers on tactics aimed at youth, ties to Big Tobacco

Senator's jumble letter to Juul requires answers on tactics aimed at youth, ties to Big Tobacco



They are asking for data, plans and other information from Juul related to the popularity of the youth and the relationship with the tobacco giant Altria, which invested nearly $ 13 billion in the company last year.

The Altria agreements signaled that Juul is "more interested in filling his profit margins than protecting our nation's children," said the letter, signed by Democrats, including Dick Durbin in Illinois, Ron Wyden in Oregon, Richard Blumenthal of Connecticut, and Elizabeth Warren in Massachusetts.

"Altria has a long and sordid story of spending billions to entice children to smoke through targeted campaigns that deliberately lied about the science and health effects of cigarettes," the letter said.

The move comes as Dr. Scott Gottlieb who took a strong stance against underwriting as a commissioner for the US Food and Drug Administration ̵

1; stepped down Friday, and asked how aggressively the agency will continue to pursue t He is issuing under new leadership. "One day we are working to protect our nation's children from a lifetime of nicotine addiction by putting the FDA full strength behind this effort," Durbin said in a statement.

"An epidemic must be treated immediately, not months or years from now, "He said.

The Senates are pushing Juul for detailed information on sales and advertising, how the company plans to keep minors from seeing their ads or buying their product. new business relationships that arose after the Altria announcement; how the company plans to verify ages and prevent people from ordering in bulk online; And what financial ties the company has to the "conservative leaning and anti-regulatory organizations" that wrote to President Trump in February, hoping to prevent the FDA's crackdown.
  #JUUL: How social media hyped nicotine for a new generation [19659009] #JUUL: How social media claimed nicotine to a new generation
In addition, lawmakers asked for a complete list of "social media influencers" paid by Juul to publish their brand. A CNN survey in December revealed Juul's influencer program and identified several of the social media that participated. At that time, a Juul representative said the company had left that program and described it as small and short-lived. But now the senators will know if the company has carried out this business in accordance with the Federal Trade Commission regulations.

The company's response to the letter – addressed to its CEO, Kevin Burns – is requested on April 25.

In a pronounced statement on Monday, Juul said, "We look forward to the opportunity to share information about JUUL Labs & # 39; commitment to curb minor use of our products while fulfilling our mission to eliminate flammable cigarettes." "Promising to continue working with various elected officials and authorities. The company added that steps have been taken to curb the use of minors, such as stopping most retail of flavored products and closing some of their social media.

Juul also said the deal with the Altria "will help us replace adult smokers with flammable cigarettes by helping us get the product in hand" – including Juul stakes in cigarette packs.

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