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Home / Business / Samsung really can't afford any blunders with the Galaxy Note 10 launch

Samsung really can't afford any blunders with the Galaxy Note 10 launch



The next major brand on the smartphone calendar is August 7, the date of Samsung's next unpacked event in New York, where it will announce the Galaxy Note 10. It is set to be the latest in Samsung's stylus series, the "Big Phone with a pen "line. After the Galaxy Fold debate, the Notat 10 launch must pass with the targeted precision of an animatronic skating to avoid looking back in 2019 as a year to rival 2016 as an embarrassing accumulation of Samsung blunders.

2016 was the year of the Galaxy Note 7, a phone that seemed great on paper before it was discovered to be too dangerous to be allowed on airplanes. It had an unfortunate habit of catching fire and / or exploding. 19659003] Those looking for smart phone disasters this year have recently had the Huawei head. It was blacklisted by the US government, and thus by key US partners, including Google, Intel and Qualcomm. This is a Huawei problem, but it also affects Samsu Ng. The ban and the subsequent "downturn" have been blamed for a massive 56 percent dip in Samsung's Q2 surplus. In the phone components, Samsung is best known for its OLED displays. Huawei apparently no longer uses them (much) and has largely switched to Chinese manufacturer BOE. But Samsung is still a primary provider of RAM and storage memory pads used in phones, including Huawei.

Maybe Samsung should be grateful for Huawei's problems. They will likely increase their smartphone sales in most countries, and drew the focus from the disaster created with Galaxy Fold, the first folding phone.

Now redesigned and back on track to launch – on an unconfirmed date – Galaxy Fold ran into problems with the screen and hinged in the lead up to the original scheduled release in April. First, it has a plastic screen, and as Apple realized just before launching the first iPhone, plastic screen layers are not a good fit for expensive phones. In a few days, reviewers found that Galaxy Fold was shielded, and if it appeared to be a screen saver was removed, the phone stopped working. Samsung claims to have reshaped the £ 1800 phone, but this is the thing of nightmares.

But will the Galaxy Note 10 be affected by the same lack of rigor that allowed this to happen in the first place? "It was embarrassing. I pushed it through before it was clear," said Samsung Koh CEO DJ Koh for journalists recently. Rushing a school project or job interview prep may result in embarrassment. But designing a 2,000 phone that has basic flaws so brilliant they It's Exposed in Days? It's Something Else.

It's a clear defense. Samsung Galaxy Fold is part of a bold new category that poses very difficult design challenges. Flexible surfaces and electronics are apparently not yet there with Koh remarking "Give us a little more time. And the note 10 seems to be a much more common phone. It probably has a flat screen.

But there are signs Samsung plays things too fast and loose with its best-known and best-selling models Also, the company is sued in Australia by the Competition and Consumer Commission, suggesting that Samsung ads effectively implicated that the Galaxy S10 could be used in swimming pools and in the sea, and that a strong responsibility Ashes on the website that said it could not be used in salt or chlorinated water are not good enough. (Our advice on this specific point: not deliberately immersing any gadget with water resistance during 5ATM.) The ACCC seems to suggest that Samsung takes a sloppy approach to the promises it makes.

You can argue for dullness that caused Galaxy Fold's immediate dip to engineering Hades. You can also claim that the loop was behind Note 7's self-closing battery. What could possibly be wrong with note 10?

So far we have seen some leaked pictures of the phone, some do and an invitation with a pen and camera lens sits on a white background. The most obvious deck is a feature that we believe belongs to "not going to happen" pile. A few commentators believe that Samsung can put a camera inside the Galaxy Note 10 stylus. This has the potential to be quite creepy and a good reason why Samsung does not try to introduce such a feature.

Samsung made the S-Pen a fully wireless Bluetooth accessory with the 2018 Galaxy Note 9, and did so with all the careful attention to detail it passed over into the Galaxy Fold. But there is no obvious use for a stylus camera that will overcome problematic optics.

The camera lens for note 10's more likely invites to the "Infinity-O" hole on the front of the phone. These are used in the Galaxy S10 and S10 +, as a way to fit in with a not-self-image camera or a motorized pop-up camera. OnePlus 7 Pro, Oppo Reno 10x Zoom and Asus ZenFone 6 use the latter. And given how easily such new mechanical constructions could go wrong, it is somewhat surprising that no big stories have emerged about any problems yet. But Not the 10-step option.

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Galaxy S10 is a hole in the hole in the corner, where it can roughly get out of the way of anamorphic content conditions. Samsung is expected to move the hole from the side of the screen to the middle in note 10. It is a better position to take self-help, but it is worse for watching video. This provides a phone-dependent shuffle. The Galaxy Note 10's rear cameras move to the side, rather than sitting in the middle as the S10s. You can think of internal phone design as a Tetris -like game to pack your car into a camping holiday, only if you're wrong, the car can be burned.

So why does Samsung focus on the front camera? Oppo and Vivo have already plagued (almost) invisible front cameras on the screen, and a standard hole is now completely conservative. Punch holes are already boring. However, this can be an unusual high-end camera. Leaked images indicate that it will not fight with the S-Pen or the rear view camera for space inside the shell, giving more space to a higher quality lens and sensor. It seems to be just one front camera while the Galaxy S10 + has two.

Leakages indicate that Note 10 will have four rear cameras, but matches the 5G version of the Galaxy S10. We will probably see zoom, ultra wide and standard view cameras, as well as a depth map camera for ToF (time of flight). The Oppo RX17 Pro was the first phone to come in the UK with one of these, in January 2019, and while this hardware is still virtually useless, one day it may be indispensable for AR.

But will all Note 10s have these features? It will for the first time since 2014 be more than a core version of the note, including a "Pro" model. "Given economies of scale Samsung can now and adding a model gives the opportunity to expand the addressable market with not much extra cost," says Carolina Milanesi at Creative Strategies.

The differences may well reflect what we saw in the S10 family, Pro- The version that adds 5G support and the ToF camera, 5G has been widely publicized. Vodafone and EE have launched their 5G services, and Three will do so soon, but adding it to a phone still comes with significant extra Is the Qualcomm Snapdragon X50 5G Modem Costly? No doubt early adopts tax is alive and well. Other features that can be expected on the upcoming Galaxy Note 10 include at least 128 GB of storage space, the same Snapdragon and Exynos CPUs as S10 + and a complete absence of headphone jacks and consumable storage.

When it comes, the Samsung Galaxy Note 10 is probably one of the best phones of the year and among the bestselling. There is plenty of appetite for the brand's top phones as well.

Despite recent stories of reduced Samsung profits and a contraction of the telephone market in general, the Galaxy S10 family's sales have actually exceeded the Galaxy S9 generation. And the top-end Galaxy S10 + is the most popular of the party. An even better price The Note 10 Pro or "+" variant will once again test how much Samsung fans are willing to pay, and potentially the appetite for 5G at a time when coverage is limited. Samsung Galaxy Note 10 will almost certainly be launched on August 7, hopefully without the spy camera pen and without incident.

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