Sales increased from 359.8 million units sold worldwide in Q3 2018 to 366.3 million units in Q3 2019. Linda Sui, Director of Strategy Analytics, believes this growth is due to strong competition that lowers prices and customers choose larger displays and 5G connectivity.
Growth in this quarter was primarily driven by Samsung and Huawei, with Samsung sales growing 8 percent over this time last year, and Huawei's sales growing by a massive 29 percent over the same period. Samsung succeeded with the launch of the Galaxy Note 1
In the case of Apple, sales actually fell by 3 percent over the past year. However, Strategy Analytics believes Apple has begun to stabilize thanks to cheaper iPhone 11 prices and increased demand across Asia and the US.
Other brands that have significant sales include Xiamoi, which sells most in India and China, but faces competition from Huawei and Realme, and OPPO, which expands from China to Western Europe.