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Roku makes its smart TV technology available in Europe



(Bloomberg) – Roku Inc. on Saturday said it will make its smart TV technology available in Europe.

Los Gatos, a US-based company, will allow manufacturers to license reference designs for their TVs and using the Roku OS will make smart TVs for sale in Europe, it said in a statement.

Roku already has a partnership with Hisense Home Appliances Group Co. and expect to launch its first TVs with the Chinese producer in the UK towards the end of the year.

Roku's announcement comes after Amazon.com Inc. announced an expansion of its smart TV offering in Europe this week. Bloomberg reported earlier this week that Amazon is partnering with manufacturers to bring a total of 15 Four TVs to market next year, including JVC-branded TVs for the UK and sets made by Grundig in Germany and Austria.

To contact the reporter about this story: Daniel Zuidijk in London at dzuidijk@bloomberg.net

To contact the editors responsible for this story: Katerina Petroff at kpetroff@bloomberg.net, Stanley James

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