Return of the muscle car? FCA has popularity for record sales
Woody Buick GMC owner Woody Woodring discusses car buying trends with FOX Business & # 39; Grady Trimble.
A renewed interest in muscle cars helped push a sales record for Fiat Chrysler, the company announced.
Dodge Challenger sold a record 18,031 vehicles in the third quarter, the FCA announced Wednesday.
"These cars are attracting a new generation of buyers who are being drawn to the vehicles for their tough design, power and range of personalization options," the company said in its announcement.
Two other FCA brands also hit sales records for the quarter. The Jeep Wrangler sold 59,035 cars and Ram sold 1[ads1]79,200 cars.
For Wrangler, FCA limited edition models such as 2020 Wrangler Black & Tan and Wrangler Willys helped increase sales. Jeep plans to offer more special editions Wranglers next year.
Reid Bigland, FCA's chief sales officer, said vehicles such as Gladiator, Ram pickups and Dodge muscle cars “pull customers into showrooms.”
“Our customers are choosing to buy higher trim levels or extras, which increases our Bigland said.
The news may give some credibility to rumors that Dodge or Chrysler could plan to start production of a new Barracuda.
Collector's car, Plymouth Barracuda white with black stripes – 5th American Show Bike & US Cars – Bourgoin Jallieu – Isère Department – July 6, 2019 (iStock)
AutoWise reported that the sources said the car manufacturer planned to bring back the legendary muscle car, originally produced in the 1960s and 1970s. [19659003] The new SRT Barracuda wanted to share some architecture with the Challenger and it could be produced at FCA's Conner Avenue Assembly Plant, where the Vipers were made until the facility closed in 2017, according to the report. [19659003] The FCA has since remodeled 77,000 square feet of the 400,000-square-foot facility as a private museum for dozens of historic vehicles, The Detroit News reported last year.
With the escalation in the popularity of muscle cars, bringing back Barracuda could be a savvy move. The FCA said sales of Challenger and Charger have increased by more than 60 percent over the past decade.
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