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Read Tim Cook's email to Apple reseller management shakeup resellers



  • On Tuesday, Apple announced that its sales manager, Angela Ahrendts, would leave the company in April.
  • Deirdre O & # 39; Brien, who heads up Apple's human resources department, takes over retail and will report directly to CEO Tim Cook.
  • Business Insider has achieved the internal note Apple sent retailers to preach the management shakeup. You can read it below.

There has been a shakeup in Apple's executive ranks.

Apple's retail manager, Angela Ahrendts, is out. Deirdre O & # 39; Brien, who heads Apple's human resources division and adds retail workload. Now, the 30-year-old Apple veteran is in charge of 70,000 dealers in over 500 stores worldwide.

Apple CEO Tim Cook on Tuesday addressed the change in an email to employees, which Business Insider has achieved.

"After five years leading Apple's online stores and online stores, Angela Ahrendts plans to leave Apple in April for new personal and professional pursuits," said the letter, signed "Tim."

He continued: "Angela has inspired and achieved our retail teams with the vision of stores as a place where the best of Apple comes together to serve customers and communities. day on apple and our relationship with customers is stronger than ever.

He also noted that O & # 39; Brien has been involved in Apple's retail business since the first store opened in 2001

.

"Deirdre was part of the team who planned and launched Apple's very first online stores and stores, "Cook wrote in the email." She has been part of Retail's exciting expansion and all product launches since. "

Apple did not respond promptly to a note request comment

After five years of change in Apple's retail, Ahrendts & # 39; she integrated the electronic and physical stores, added classes and spied a big redesign.

But She leaves with slow iPhone sales and criticism that Apple Stores are crowded and hectic.

Here is the full note sent to retailers:

Team,

I am writing to tell you about an important management change. Today, we announce the promotion of one of Apple's most passionate and experienced lawyers for our customers and employees – and the resignation of a loving and talented leader who has played a transformative role in shaping Apple's retail.

After five years leading Apple's online stores and online stores, Angela Ahrendts plans to leave Apple in April for new personal and professional pursuits. Angela has inspired and enabled our dealer team with the vision of stores as a place where the best of Apple comes together to serve customers and communities. During the earn-out, the store experience has been redefined with programs like Today at Apple, and our relationship with customers is stronger than ever.

This transition allows us to strengthen and continue the values ​​that make our retail and online stores the best in the world – and our mission to enrich the lives of others. As I have said many times, Apple's greatest resource is its people. And with that in mind, the best choice was to lead our team clearly very quickly.

I am thrilled to announce that Deirdre O & # 39; Brien will take responsibility for our retail team in a new role as Senior Vice President of Retail + People. Deirdre provides insights and experience gained over 30 years at Apple – decades focusing on the relationships between customers and people and processes that serve them. Deirdre and her team work together across Apple, allowing people to lead with purpose and humanity.

Deirdre was part of the team that planned and launched Apple's very first online stores and stores. She has been part of Retail's exciting expansion and all product launches since. She knows the value of the deep human relationships that retail experiences make possible – and she knows this is where Apple shows its heart and soul.

As Vice President of People, Deirdre and her team have taken into account how Apple inspires, ties, develops, and cares for their employees – important efforts she will continue throughout the People Through team in her new and expanded role.

As we look forward to, we find new ways to raise our stores and online, and establish deeper relationships with customers who love our products. I think our team at all levels is the best in the industry. I'm grateful to Angela for all she has done for Apple, and I'm looking forward to what Deirdre will bring to her new role.

For everyone in Retail, and our employees worldwide, thank you for everything you do to help dreamers become doers, to expand human potential and to do the best work in our lives.

Tim


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