ReachNow Burns Rubber Out of Portland, which suddenly removes 350 BMWs from City Streets.
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ReachNow, the car sharing unit owned by the BMW Group, announced on Wednesday that it is shutting down and ending its sharing and rolling services in Portland "immediately". It will close its Portland and Seattle offices in the coming months.
ReachNow had more than 100,000 members in Seattle and Portland, according to Gonia.
The company's exclusion is part of a complex, complex technical consolidation.
The company is part of DIN NU, a new European joint venture that seeks to be the future of getting around cities. It involves more than a dozen other mobility services, including ParkMobile, ChargeNow, car2go, ReachNow and moovel.
Rebranded REACH NOW "will now focus on building a multimodal platform" rather than renting cars, according to the announcement. SHARE NOW, another company under DIN NOW will be the only car sharing.
The closure comes after ReachNow and the German car company Daimler announced on March 28 that they would merge car2go, Daimler riding center, with ReachNow. The trip merger would have been one of the steps to help Portland innovate its way out of the traffic problem. (DriveNow and car2go merged into DEL NOW.)
ReachNow will refund the $ 15 registration fee for new members who joined or after June 1, 2019, according to the announcement, and are expected to be contacted by the company soon. Members using ReachNow rentals should end the trip as they normally would.
The closure will not affect the service of car2go, according to the announcement.
