With longer flight times and routes, airlines plan to convert air freight spaces into entertainment, leisure, or training zones, but experts are cautious, there are limits to what can be offered.
Qantas leads the ambitious charge, with the goal of using air cargo space for scheduled non-stop flights from Sydney and Melbourne to London and New York.
The Australian carrier in recent months has delved its sketch of new passenger experiences: ranging from virtual reality relaxation zones, training areas and even stationary exercise bikes, to an in-flight cafe. Offering heavier passenger room loads can help airlines fly further.
CEO Alan Joyce has said the carrier brainstorms the concept with a view to getting passengers on their feet and moving around.
"There is a lot of blue sky thinking," he said.
In order to push for their vision, Qanta's pitplane manufacturers have Boeing and Airbus facing each other.
Shades of these designs, such as lounges and cocktail bars, were first incorporated into the Airbus A380, a double-decker giant of the skis that, as announced last week, will leave production in 2021.
But Boeing's cabin and interior expert Kent Craver, in an interview with Post asked if passengers wanted a windy experience, referring to psychological studies that helped shape the US airline's newest twin engine jet 777X.
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"The potential for having some space is there," Craver said. "Knowing the research we have and the importance of being connected to the outside, [if] you don't have windows down there, it's a challenge."
Craver cited work from Middle East operator emirates who used virtual windows to project sky images to passengers. He said there was no technology at the moment that could achieve this on a large scale.
"I think there is a lot of potential, I think there are probably more questions to be answered."
777X will compete with Airbus & # 39; s longest range aircraft, A350, for Qantas 20 -hours flights.
"Boeing will always listen to what our airlines want. If there is a market for it and it makes sense, we will offer it," says Craver.
Kai-Chin Shih, Airline Expert for Industrial Analyst CAPA Center for Aviation also expressed skepticism.
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"Using passenger cargo tires – I'm so dubious as Mr Craver," he said. "The idea reminds me of conversations around gyms and casinos on the A380 more than a decade ago. These were never met when the costs and discrepancies were not justified, not to mention regulatory issues.
"We should not discourage industry brainstorming and experimenting to improve the passenger experience. The truth is, ultra long distance is actually hard to carry," Shih said. "However, we should always remember Bill Buxton's" Long Nose of Innovation "theory.
" It is simply a delusion to imagine ideas such as carrying equipment to beat the market over the next few years. Let the visionaries do their jobs; As for airlines, adhere to more realistic improvements. "
Shih quoted the Canadian data scientist suggesting that innovation was a drawn-out process.
Meanwhile, Boeing is making good progress at 777X, with the first test flight being rolled out of the factory for a year-long trial , and expected delivery by 2020.
Hong Kong's Cathay Pacific Airways has ordered 21 of the larger 777X jet aircraft, the first to arrive in 2021 with 10 consecutive slots in economy, by default.
With folding wing tips among Special features, the aircraft will be different from the current 777 classic that Boeing warehouse and Cathay Pacific operate.
Depending on the layout some airlines may take, economy class seats on the model can be as wide as 18 inches if operators, thanks to newer seat technology, Choosing Narrow Times and Armrests.
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"We have learned to use the architectural lighting combination to truly expand the psychological sense of spaciousness," he added, highlighting a series of Boeing studies on the traveling psychology of travelers.
With larger windows than the current 777s, a slightly wider aircraft cabin, interior features such as hand luggage compartments with straight edges, better air circulation and ambient lighting, greater room sensation and improved flight experience are expected.
"It will have a huge impact on the passenger experience and the way they rate it," Craver promised.
According to Boeing, the dreaded mid-range on the 777X won't be as bad as thought, saying passengers will still get a sense of space and prospect due to larger winds.