BYOB has a completely different meaning when you are a fast food chain that cannot prevent chicken sandwich from selling out.
Popeyes – the New Orleans-style chain and starter for the now viral chicken wars – has announced an interesting marketing stunt asking its customers for BYOB: Bring Your Own Bun.
POPEYES & # 39; CHICKEN SANDWICH IS SURPRISING HIT: "WE DON'T EXPECT THIS REACTION TYPE"
The Gimmicken, who apparently only taunts the chain's fans, asks visitors to order a 3-part chicken tender meal and then place the breaded chicken slices on their own bowls, to make a somewhat raw copy of the very popular Popeye Chicken Sandwiches that have been removed from menus for the time being.
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Oddly, it seems that the weird marketing campaign is flying with the actors appearing in Popeyes' own campaign ad which is not so excited to put together their own sandwiches.
"And I have to bring my own bowl?" ask a customer before the screen cuts to a strange racy slide that reads "That's what BYOB means …"
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"What the f —," another customer asks.
In another scene, a woman struggles to keep the chicken tenders in the bowl. The same customer asks when Popeyes actually brings his chicken sandwich.
The ad also does not mention that the 3-part tenders do not come with sauce or pickle – spices that make up the actual Popeye's Chicken Sandwich.  CLICK HERE TO SIGN UP FOR OUR LIFE NEWSLETTER
Along with news of the naughty stunt, Popeyes has promised a return of their popular chicken sandwich, but the chain has not revealed yet. However, if you are the current Little League World Series championship team from Louisiana, it seems that the sandwich is available when you want it.