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Home / Business / Popeye's new fried chicken sandwich has created a frenzy in its stores: NEW DATA

Popeye's new fried chicken sandwich has created a frenzy in its stores: NEW DATA



<p class = "canvas atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "Popeye's fried chicken sandwich has taken over social media, but more importantly for the parent company Restaurant Brands International ( QSR ), its physical stores. "data-reactid =" 15 "> Popeye's fried chicken sandwich has taken over social media, but more importantly for the parent company Restaurant Brands International (QSR) , its physical stores.

<p class = "canvas atomic canvas text Mb (1

.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "August 20 and 21 – the days when Popeyes dropped its now notorious Chick-fil-A sandwich rival – traffic to Popeye's locations nationwide peaked at 67.6% and 103.3%, respectively, compared to the chain's summer average from June 1 to August 21, according to figures provided to Yahoo Finance from & nbsp; data analysis company Placer.ai . "data-reactid =" 16 "> August 20 and 21 – the days when Popeye's dropped its now infamous Chick-fil-A sandwich rival – traffic to Popeye's locations nationwide peaked at 67.6% and 103.3%, respectively, compared to the chain's summer average from June 1 to August 21, according to figures provided to Yahoo Finance by data analytics firm Placer.ai.

"This is a scandalously high peak that shows the buzz was not only on social sites, but actually pushed people out of the house and into a place," Placer.ai said in a statement to Yahoo Finance. Usually, Placer.ai's research shows that Popeyes sees traffic coming under pressure in late July into August.

To have success with a hot, little spicy fried chicken sandwich (it is also a regular version) during the summer months is no small feat.

Popeyes has more than 3100 locations across the country. Restaurant Brands bought Popeyes back in 2017 for $ 1.8 billion. Since then, the company has expanded its delivery service and signed an agreement to bring 1,500 locations to China over the next ten years.

A chicken sandwich is seen on a Popeyes while guests wait in line on Thursday, August 22, 2019 in Kyle, Texas. A nation that is already polarized is enveloped and divided again, but this time politics has nothing to do with it: The blame lies on a fried poultry. (AP Photo / Eric Gay)

<p class = "canvas-atom canvas text Mb (1.0 em) Mb (0) – sm Mt (0.8 em) – sm" type = "text" content = "But the overwhelming response to the fried chicken sandwich – created by & nbsp; a war on the words on Twitter between Popeyes, Chick-fil-A and Wendy's & nbsp; – is arguably Popeye's first product home run under Restaurant Brands ownership. "data-reactid =" 40 "> But the overwhelming response to the fried chicken sandwich – created by a war of words on Twitter between Popeyes, Chick-fil-A and Wendy's & # 39; s without a doubt Popeye & # 39; s first product at home run under Restaurant Brands & # 39; ownership.

<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Restaurant brands CEO José Cil is pleased with what he has seen so far & consumers from the new menu point, and believes it can be a strong sales driver going forward. "data-reactid =" 41 "> CEO José Cil is pleased with what he has so far Consume consumers about the new menu item and think it could be a strong sales driver going forward.

<p class = "canvas – atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "“ You can do all the social media you will, but if you don & # 39; t have a good taste product, people will not react the way they have, & # 39; & nbsp; Cil told Yahoo Finance pointing out that the company started testing it fried chicken sandwich in Houston, Texas, a year ago. "We didn't expect this kind of reaction." "data-reactid =" 42 ">" You can do whatever social media you want, but if you don't have a good taste product, people will win & # 39; t react as they have, "Cil told Yahoo Finance, pointing out that the company began testing the fried chicken sandwich in Houston, Texas, a year ago." We did not expect this kind of reaction. "

< p class = "canvas-atom canvas text Mb (1.0 em) Mb (0) – sm Mt (0.8 em) – sm" type = "text" content = " Brian Sozzi is editor and co – host for The First Trade [1 9659014] at Yahoo Finance. Follow him on Twitter [19659044] @BrianSozzi "data-reactid =" 43 "> Brian Sozzi is the editor and co-host of The First Trade [19659038] at Yahoo Finance Follow him on Twitter @BrianSozzi

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<p class = "canvas-atom canvas text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" Read the latest financial and business news from Yahoo Finance "data-reactid =" 57 "> Read the latest financial and business news from Yahoo Finance

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = "[19659010] Follow Yahoo Finance at Twitter [19659014] Facebook Instagram Flipboard SmartNews [19659010] LinkedIn YouTube and reddit . "data -reactid =" 63 "> Follow Yahoo Finance on Twitter Facebook [19659010] Instagram Flipboard SmartNews LinkedIn YouTube and reddit .


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