Popeye's & # 39; chicken sandwich is surprise hit: & # 39; We did not expect this kind of reaction & # 39;

It seems that people really wanted a new chicken sandwich.

Ever since the announcement of the new one, Popeyes has reportedly sold himself out of it. Reports from all over the country come in over long lines and restaurants that are dropping the offer.

The new sandwich keeps the formula simple. a buttermilk batter and hand breaded chicken fillet on a toasted brioche bowl, topped with jam cucumber and either mayo or spicy Cajun spread.

If you think it sounds delicious, you have a lot of company; fans have lined up to score one of the new sandwiches.

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Rapper Quavo, from the Migos group, jokingly posted a video to Instagram claiming he was selling the requested sandwiches for $ 1[ads1]000 each. He shows a bag of them in the trunk of his car.

More officially, Popeye's saw traffic to its restaurants by 103.3 percent Wednesday, just over a week after the sandwich was launched, Yahoo Finance reports.

Jose Cil, CEO of Restaurant Brands (who owns Popeyes), told Yahoo Finance, "You can do all the social media you want, but if you don't have a tasty product, people won't respond the way they want to . "

He added," We did not expect this kind of reaction. "

The success of the new item has not been noticed by other brands. said: "Bun + Chicken + Pickles = all (love) for the original."

Another competitor, Wendy's offered this on Twitter, along with a photo of his own sandwich: "In here and there fighting over which of these fools has the second best chicken sandwich. "

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Even McDonald & # 39; s Blake Casper, the leader of a coalition of McDonald's franchise roof, issued a note to members suggesting the company would respond to the popularity of Popeye's new sandwich, reports Nation's Restaurant News. It's unclear if this means a new sandwich is on the way, with the permission of Golden Arches, or if the chain is only planning a promotional push for the sandwiches it already serves.

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When Fox News reached out to Popeyes for a comment on the response to the new sandwich, the company did not immediately send a statement saying that things were " a little crazy at the moment.