A marketing stunt that Popeye hoped would satisfy – or at least entertain – customers annoyed by the disappearance of the fast-food chain's best-selling chicken sandwiches causing heartburn instead.
The restaurant does not appear to be sorry so far: The video campaign was worth a shot, the company told Twitter users who snorted about the site offering a heavy-milk remedy for sandwich deficiency.
Customers who want the item – a Tennessee man wanted it so badly that he filed a lawsuit – should simply drop by their local restaurant, buy some chicken tenders and BYOB. It's B for bun, not bottle.
"It's basically The Sandwich!" Said Popeyes on Twitter. "Just no mayo. Or jam. And you bring your own bowl … Really, there are only three tenders …"
Twitter was not entertained, which probably shouldn't have surprised. Even in the video, customers ̵
Posts collected almost 11,000 retweets and over 36,000 likes, but many of the comments were far from positive.
"We are not laughing," said one user.
"Can't blame us for trying," the company replied. "Right? Okay, we get it …"
The company's fried chicken sandwich on a greased brioche bowl of pickles, which hit stores Aug. 12, had drawn great reviews first.
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"Guests came from far and wide to try it and share their enthusiasm for the product," Bruno Cardinali, North American Marketing Manager, told FOX Business. "They loved it so much that we sold out. As we work to get the sandwich back in our restaurants, we wanted to offer our guests a fun way to satisfy the Popeyes sandwich. ”
Restaurant Brands International Inc., the parent company of Popeyes, Tim Hortons and Burger King, is one of the world's largest fast-service restaurants, with over 26,000 restaurants in more than 100 countries and US territories.
It reported about $ 32 billion in system-wide sales last year, of which $ 3.7 billion came from Popeyes.  Ticker