Pop-Up Taco Bell Hotel sells out in 2 minutes

The facility has been called "The Bell: A Taco Bell Hotel and Resort." It is located in Palm Springs, California.

There is, of course, a campaign and a common tactic for fast food chains. Pop-up gives the restaurant a chance to set itself apart in a crowded market, where valuable meals may not be enough. Ideally, they increase brand awareness and create buzz around the brand on social channels.

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