Volvo has confirmed the Polestar 2 award in Europe for their upcoming Tesla Model 3 competitor. The markets announced were Norway, Sweden, Germany, the United Kingdom, the Netherlands and Belgium.
Prices in each market hovered around € 59,000 Euro or equivalent. Norway gets a better deal with a price of NOK 469,000, which is converted to € 46,000, like the UK, to £ 49.9 million which is converted to € 56,000,000.
Polestar 2 price includes VAT and 3 years of routine service and maintenance in all covered territories. All configurations are four-wheel drive.
Tesla Model 3 Long Range AWD sells for similar prices, depending on country. Prices vary only considerably in Germany and the UK, with € 8,000 and € 3,000 respectively.
The two cars are similar in many specifications. Polestar 2 has a 78 kWh battery, comparable to the Model 3 LR AWD's battery. Polestar 2 will have 300 kW of power, again similar to Model 3's 31
We do not yet know the range of the Polestar 2, but it is likely to be comparable, but slightly smaller than the Model 3, given the Model 3's exceptional efficiency. And the Polestar 2 is capable of charging up to 150 kW of DC power, slower than the Model 3's 250 kW peak (although few chargers can deliver that speed yet).
The similarities don't stop there either. Volvo will have active driver assistance features, a large panoramic roof, the ability to use your phone as a key, and a unique user interface developed with Google. This should provide a better experience than many other UIs in the car out there, many of which seem more like an afterthought.
Volvo even sells cars directly from the company online, with only a few select stores open in the retail space in the city spaces rather than dealer lots, similar to Tesla's retail model.
While Polestar prices have not yet been finalized for the US and China, the company still expects the prices to be $ 63,000 and $ 460,000 respectively, according to previous reports.  Polestar is currently making reservations on its website, and the car is expected to go into production early next year, with deliveries beginning in June.
While in Electrek, we often compare electric cars with each other, since We are an EV-focused site, it is common for every new EV that comes out to be called a "Tesla killer" or only measured against Tesla's models, rather than the much larger gas car market.
The reason we don't make many comparisons between EVs and gas cars here, because in Electrek we believe that in any room where EVs and gas cars compete, EVs are generally the superior alternative.
This is another example of that, where Polestar 2's specifications will obviously be compared directly to the Model 3, while they probably should also be compared to the BMW 3 Series, Audis, Mercedes, and so on.
Because EVs should not compete with each other, they should compete against the much larger gas car market. Which they can easily show that they are a superior choice over.
But given how similar to the specs and prices for the Model 3, Polestar 2 pricing is clearly a shot over Tesla's bow. With prices that are almost exactly the same as Teslas in all territories, Volvo certainly knows their goals.
This is probably a good thing for electric cars as a whole. There are many people who are held back from buying an EV because they don't trust a startup, or they have brand loyalty to a company like Volvo that has been around for a long time, or they don't like that there are so few serious EV choices out there , Tesla is one of the few. Polestar 2 gives people who want something like a Tesla, but maybe not a Tesla itself, to enjoy EV ownership.
So while this car is obviously targeting the same market, Tesla is in, hopefully, Polestar considers sitting car manufacturers as their competition, instead of just Tesla.
Regardless, we are very excited to see this car being made, and can't wait to get behind the wheel.
What do you think? Can you be swayed by a Volvo with similar price and specifications as a Tesla? Let us know in the comments.
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