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Pizza Hut tests out an Incogmeato pizza in a round box



As of Wednesday, the pizza chain is serving up a new vegetable pizza topped with Incogmeato's meatless Italian sausage at one location in Phoenix, Arizona. The test will last for a limited time. Pizza Hut will sell the pie in a new, round pizza box, which it is also testing at the Phoenix location.

In total, Garden Specialty Pizza and the new packaging can attract customers who are concerned about the environment. Plant-based proteins consume far less water and are responsible for fewer emissions than their animal protein counterparts. And the round pizza boxes use less packaging than traditional square boxes.

  It took about two years to develop the round box.

It took two years to develop a box, said Nicolas Burquier, chief customer and operations manager of Pizza Hut. He called the container "the most innovative packaging we have rolled out so far."

While Pizza Hut can lead the pack when it comes to pizza boxes, it follows a more established pattern by testing out a plant-based protein product.

Dunkin & # 39; recently announced that it is rolling out the Beyond Meat Breakfast Sandwich nationally in November, two months ahead of schedule, because the New York City test of the product exceeded expectations. And Burger King announced it would make Impossible Whopper available nationally after just a month of testing.
Plant-based proteins also sell well in the grocery store. US retail sales of plant-based foods have grown 11% over the past year, according to a July report from the Plant Based Foods Association and Good Food Institute, a nonprofit that supports plant-based businesses. Kellogg ( K ) who first announced Incogmeato in early September, is not the only major food company with a new batch of meat substitutes. Nestlé ( NSRGY ) Tyson ( TSN ) Smithfield (19459015] SFD ) ] and Kroger ( KR ) also launches own plant-based products.
  Kellogg & # 39; s Incogmeato. </div>
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  19659015] Kellogg & # 39; s Incogmeato.

Kellogg is also not the first to work with a restaurant to introduce a new product to consumers. Impossible Foods debuted its plant-based sausage with Little Caesars in May.

Kellogg and Pizza Hut recently collaborated on another limited-time menu item, Stuffed Cheez-It Pizza, designed to look like a large Cheez-It cracker. This collaboration led to a discussion about incorporating Incogmeato into the Pizza Hut menu, explained Marianne Radley, Head of Brand Responsibility for Pizza Hut.

"Exploring plant-based alternatives together was really just a natural conversation," Radley wrote in an email to CNN Business. The Garden pizza and round box are sold together for $ 10.


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