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Pepsi's latest product: Aquafina water in a box



The company said on Friday that the Aquafina brand will soon be sold in aluminum cans by American fast food and restaurant chains beginning as soon as next year. The company tests a broader deployment to the stores.

Canning water is not a new idea. Companies like Anheuser-Busch have delivered water-in-the-can to emergency responders who respond to natural disasters, and a few start-ups use trendy marketing in an effort to make canned water a consumer phenomenon. For example, Liquid Death puts water from the Alps into a tallboy can.
Some environmental managers have tapped aluminum over plastic, saying that the former is far easier to recycle. And businesses from all types of industries are working to find sustainable alternatives, as the world's plastic problems continue to hike: An estimated 91
% of all plastic waste has never been recycled.
"Tackling plastic waste is one of my main priorities and I take this challenge personally," PepsiCo ( PEP ) CEO Ramon Laguarta said in a statement. "We do our part to solve the problem of reducing, recovering and reinventing our packaging."
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<div class= The company said that Bubly, its line of flavoring , will now only be offered in boxes. However, Pepsi will not completely remove plastic. Bottled Aquafina will still be available at the moment. And Pepsi said its brand of "premium bottled water", LifeWtr, will be packaged in a type of plastic that the company says is recyclable and "converts into bottles again and again." Its soda will still come in bottles too.

The company said the changes will come into force next year and will "eliminate more than 8,000 tons of virgin plastic and about 11,000 tons of greenhouse gas emissions."

Pepsi said it has committed to using only recyclable, compostable or biodegradable packaging by 2025, and it is promised to make new 25% recycled plastic bottles.


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