The company said on Friday that the Aquafina brand will soon be sold in aluminum cans by American fast food and restaurant chains beginning as soon as next year. The company tests a broader deployment to the stores.
Canning water is not a new idea. Companies like Anheuser-Busch have delivered water-in-the-can to emergency responders who respond to natural disasters, and a few start-ups use trendy marketing in an effort to make canned water a consumer phenomenon. For example, Liquid Death puts water from the Alps into a tallboy can.
Some environmental managers have tapped aluminum over plastic, saying that the former is far easier to recycle. And businesses from all types of industries are working to find sustainable alternatives, as the world's plastic problems continue to hike: An estimated 91
% of all plastic waste has never been recycled.
"Tackling plastic waste is one of my main priorities and I take this challenge personally," PepsiCo ( PEP ) CEO Ramon Laguarta said in a statement. "We do our part to solve the problem of reducing, recovering and reinventing our packaging."