Peloton has sued Lululemon after the sportswear manufacturer threatened with its own lawsuit over the training bike
Peloton boss John Foley reflects on the path to creating the popular home training brand.
The peloton has sued Lululemon after the sportswear manufacturer threatened with its own lawsuit over the training bike company’s new clothing line.
The lawsuit was filed in Manhattan federal court on Wednesday night, 2-1 / 2 months after Peloton launched its clothing brand after the end of its five-year partnership with Lululemon, a break Peloton called amicable.
Photo courtesy of Peloton
The peloton said Lululemon’s claims that five of its women’s bra and leggings products – Strappy bras, High Neck bras, Cadent Peak bras, Cadent Laser Dot bras and Cadent Laser Dot Leggings – infringed six Lululemon design patents “lacking any profit.”
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The clothing line can help the New York-based Peloton rely less on bicycles and treadmills, after sales growth slowed as more people received covid-19 vaccines and became smaller at home.
In a letter on November 11, Lululemon’s lawyer said that the Vancouver, British Columbia-based company would sue the Peloton unless it stopped selling its new clothes.
But Peloton said the products and Lululemon’s designs are easy to distinguish, and Lululemon’s designs are too “obvious” to deserve patent protection.
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“In addition to the many clear and obvious differences in design, the Peloton and Lululemon brands and logos are also distinctive and well-recognized, making product confusion a practical impossibility,” said Peloton.
The peloton will have a court declaration that it has not infringed Lululemon patents and commercial clothing, and that Lululemon’s patent claims are invalid.
“At Lululemon, we are known for our product innovation and iconic design,” Lululemon said in a statement Friday. “We will defend our property rights, to protect the integrity of our brand, and to protect our intellectual property.”
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When trading late in the morning, Peloton shares rose $ 1.76, or 4%, to $ 45.68, as investors worried that a new variant of the coronavirus would spread, keeping more people at home longer.
