Peloton, a retailer of digital training equipment, has reported eleven selected bankers for an IPO.
Gold Insider / Mary Hanbury
Goldman Sachs and JPMorgan will lead the IPO, according to Bloomberg, adding that the deal could value the company more than $ 8 billion.
Founded in 2012, Peloton sells high-end motorcycles and treadmills, as well as subscriber content content and separate digital exercise classes. The basic Peloton bike costs $ 2,245, and a Peloton treadmill costs $ 4,295.
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Peloton was last valued at $ 4.1
Since it sells consumer goods, Peloton can be considered a retail company, but it is expected to price the public markets on similar multiples to other technology companies, a person familiar with the company has said.
Peloton did not respond to a request for comment.
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