Peloton allegedly picked banks for a stock exchange listing that could value it over $ 8 billion

Peloton, a retailer of digital training equipment, has reported eleven selected bankers for an IPO.

Gold Insider / Mary Hanbury

Goldman Sachs and JPMorgan will lead the IPO, according to Bloomberg, adding that the deal could value the company more than $ 8 billion.

Founded in 2012, Peloton sells high-end motorcycles and treadmills, as well as subscriber content content and separate digital exercise classes. The basic Peloton bike costs $ 2,245, and a Peloton treadmill costs $ 4,295.

Read more: The inside story of Peloton, a training media firm that was rejected over 5,000 times by investors, but now worth $ 4 billion

Peloton was last valued at $ 4.1[ads1]5 billion in a 2018 funding round led by Technology Crossover Ventures, according to the PitchBook. It is supported by others, including Wellington Management, Fidelity Investments and Kleiner Perkins.

Since it sells consumer goods, Peloton can be considered a retail company, but it is expected to price the public markets on similar multiples to other technology companies, a person familiar with the company has said.

Peloton did not respond to a request for comment.

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