Last year, Patagonia changed its task message to "We are in business to save our home plan." Now they have proven that they are serious about it.
Patagonia vests in Co-brand have become somewhat of a staple for Wall Street finance and hip tech companies alike in recent years, but in a social media record shared on Monday by Binna Kim, the president of a communications agency called Vested, a third-party supplier of Patagonia's co-branded corporate clothing rejected the client's order because they decided to no longer support "ecologically harmful" companies.
On Tuesday, the outdoor gear company came out with a statement explaining the new direction it is entering. The statement shows that Patagonia hopes to work with several "mission-driven companies that prioritize the planet" and hope to add more B Corp companies ̵
This new change from Patagonia goes over only "ecologically harmful" businesses such as the oil and mining industry. The leaked e-mail also says the company will refuse to work with certain religious groups, political affiliates and various financial institutions.
– Binna Kim (@binnaskim) April 1, 2019