Patagonia mocks Wall Street on Twitter among fleece-west drama

• This week, the news broke that Patagonia will no longer create new partnerships with financial companies to produce branded fleece vests and other clothing.
• On Wednesday, Patagonia stuck Wall Street on Twitter, which means companies will soon try to improve their social and environmental policies to regain access to the dearest westerns.
• Patagonia fleece vests is a crucial part of bankers and other finance workers "Midtown Uniforms", which usually consists of slacks, a dress shirt and a fleece vest.

Patagonia is not happy to just cut hedge funds and knock off their beloved fleece vests. Now, American Street Dealer trolls Wall Street on Twitter.

This week, the news broke that Patagonia decided it would require new companies to work with branded clothing to adapt to Patagonia's values ​​to be environmentally conscious and prioritize the planet.

A spokesman from Patagonia told Business Insider via email that the company's sales program recently shifted its focus to work with "more mission-driven companies that prioritize the planet."

Read more: Midtown Uniform is now in danger when Patagonia does not accept new financial customers for their ubiquitous fleece vests

Patagonia went to Twitter to plague Wall Street for panic over the news. Tweeten has a screen shot from "Silicon Valley", a show that satirises the technology industry, including the investor's well-documented obsession with Patagonia fleece vests.

B Companies are companies that meet certain standards of social and environmental responsibility, and 1% for Planet is an organization that encourages people and businesses to donate 1% of sales for environmental reasons. Yvon Chouinard, Patagonia founder, cofounded 1% for the planet.

Patagonia fleece vests marked with company names have become an important part of the wardrobes of people working in the financial industry. In New York City, these vests are part of "Midtown Uniform" – usually slacks, a dress shirt and a fleece vest.

Binna Kim, president of the public enterprise Vested, first reported the news Monday after she came out to a certified dealer of Patagonia clothing to buy branded clothing for a client. The dealer told Kim that Patagonia is now willing to work with companies they see as being "ecologically harmful", as well as religious groups, food groups, political affiliates, financial institutions, and more.

But for financial services companies that have already signed an agreement with Patagonia, it is a silver feed. The focus change only affects new customers, leaving existing customers with their deals, a patagonian spokesman said.