Business
Oscar Mayer is now selling frozen Wiener pop
Oscar Mayer is selling its first-ever “Cold Dog,” a frozen pop that tastes like the brand’s hot weiner that reportedly boasts “both refreshing and smoky, umami notes” of a hot dog and topped with a mustard swirl. The idea stems from an Instagram post on Oscar Mayer’s account a few months ago, where followers initially deemed the idea “brilliant” in a poll.
“After the overwhelming fan enthusiasm for our beloved Cold Dog, making this hot dog-inspired frozen pop a reality was a no-brainer,” said Anne Field, a spokesperson for Oscar Mayer, in a press release.
However, it is not a nationwide release. The “Cold Dog” is now on sale for $2 at select Popbar locations in Long Beach, New York City, New Orleans and Alpharetta, Georgia, while supplies last. Popbar is a chain of gelato shops that helped Oscar Mayer create this freakish flavor.
Oscar Mayer, owned by Kraft Heinz (DIFFERENT), is used to making people squirm to attract attention to its packaged products. Earlier this year, it sold a bologna face mask that quickly sold out on Amazon.
In 2019, Kraft wrote down the value of its Kraft and Oscar Mayer brands by $15 billion because consumers have shifted their preferences away from processed foods.
