Business
Orange Vanilla and New Coke give Coca-Cola a boost
The beverage company said on Tuesday that net revenues grew 6% to $ 10 billion in the second quarter, attributing partial growth to innovations in the classic Coke brand. Sparkling soda increased by 3% for the quarter, the company said, driven by 4% growth in Coke.
The shares in the company increased almost 3% on the results.
Although Coca-Cola ( KO ) strives to be a "total beverage company" by acquiring juice and seltzer brands and bringing new products within these The categories, it must also ensure that people do not leave the most recognizable product.
To do so, it has launched new flavors, such as Orange Vanilla Coke, as well as new platforms, such as Coca-Cola with coffee and a Coca-Cola energy drink (these two are only available internationally, for now).
Coca-Cola said that the energy drink, which is sold in 14 countries, shows early signs of success. At the end of the year, Coca-Cola plans to make it available in 20 markets.
In addition to the new lines, stunts also increase interest in the signature product. When Disney opened its new theme park "Star Wars", it sold custom bottles of Coca-Cola, Diet Coke, Sprite, and Dasani that looked like Droids. And the company retrieved New Coke for a limited time as a campaign for the Netflix Stranger Things.
Cooking products with low sugar also work well. Coke Zero Sugar, a steady sales driver, grew double digits by volume in the seventh quarter. The company also unveiled a sleek new look and trendy flavors in Diet Coke in 2018.
Coca-Cola also makes progress with its line of drinking coffee. The beverage company completed the acquisition of the British coffee chain Costa earlier this year, and has since launched a canned coffee line under the Costa brand in the UK.
