Oprah Winfrey probably felt much easier on Tuesday night – in her investment portfolio.
After WW's stockpile (formerly Weight Watchers) was nosedived in after-sales, the well-being's largest single investor was down anywhere from $ 39 million to nearly $ 48 million, reports reported.
The stock, which was priced around $ 103 per share in June, dropped to around $ 22 per share late Tuesday, reports reports.
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The drop followed that WW's CEO Mindy Grossman revealed analysts that WW would have fewer members in 201
Grossman owed the company's winter advertising efforts, saying they didn't drive consumers the way we had hoped.
"Our marketing … needed more weight loss focused, especially in the January season," Grossman said.
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Winfrey, who famously shared stories of his personal struggle with weight during his days as an afternoon presenter from 1986 to 2011, owns more than 5 million shares in WW, according to CNBC, citing a January filing with the Securities and Exchange Commission.
It translates to over 8 percent of the company, Bloomberg reported.
Grossman said on Tuesday that Winfrey himself will be featured in WW's Future Advertising.
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"In the future I am happy to say that Oprah Winfrey will play a key role in our upcoming television and digital marketing campaign for the spring, which gives a clear message on how WW is the program that works, "Grossman said in a statement. "Together with Oprah, we also work with an initiative to galvanize and gather communities through a variety of digital and vibrant experiences and events to accelerate WW's influence and let us reach new and different audiences."
Winfre's WW investment represents only a fraction of its assets, which Forbes has estimated to be $ 2.5 billion, and the Bloomberg Billionaires index has pegged $ 3.4 billion.