TikTok is known for making small businesses go viral overnight, product endorsements that make a specific shade of blush sell out everywhere, and convincing thousands of people to make liquorice bowls for lunch every day.
But buzz on the platform has apparently gotten the better of some users, causing them to forget a tried-and-true rule: maybe don’t eat unidentified goo made by a stranger and shipped in flat plastic mailers during a record-breaking heat wave?
Since mid-June, TikToker Chef.Pii has been posting about Pink Sauce, a homemade concoction she’s used as a dipping sauce for chicken and cucumbers and poured over tacos, gyros, and Big Macs. People seemed fascinated ̵[ads1]1; why is it pink? What does it taste like? And the bravest of them wanted to know, is it for sale? As it turns out, Chef.Pii will sell it — for $20. What happiness!
Customer reviews have started rolling in, with TikTok users taking to unwrapping their pink sauce themselves, examining the packaging and doing some sniff and taste tests while others watch in (understandable) horror.
Firstly, there is not much consistency in the color and texture of the sauce. In previous videos posted by Chef.Pii, the sauce was Barbie pink and smooth in consistency, similar to ranch dressing. But some customers’ sauce is instead pale pink and – perhaps more worryingly – thick, as if it had hardened since packing. In other videos, pink sauce is watery, sputtering out of a ketchup bottle-shaped container. Some of the bottles are sprinkled with glitter, with labels applied with what appears to be glitter glue. But what has really made TikTok users question the safety of the sauce is the fact that no one really knows what’s actually in it.
The nutrition labels on the bottles are full of typographical errors and do not provide much clarity on what you are putting into your body. First, a serving size is a tablespoon, and the label says there are 444 servings in a bottle, which would be about 1.7 liters. This could be a simple typo, or it could be the creator dropping cosmic hints in the form of “angel numbers” for his blessed clients. Ingredients are also eyebrow-raising. “Vinegar” is misspelled as “wings.” It apparently has milk in it, but no preservatives.
Some describe it as tasting and smelling like ranch. Others say it is sweet and sour. Guess I’ll never know.
In a truly disgusting video, a customer dons a pair of blue surgical gloves before unwrapping a leaky bottle of pink sauce. The white mailer colored in pink is bad enough. But when they remove the “sauce”, it looks like someone threw up a girl’s genitalia cake.
“This bitch ain’t even got pink sauce on it,” they exclaim. The entire amount of sauce—all 444 servings—leaked and pooled around the bottle like a papier-mache project made with ranch, tissue paper, and glitter.
Not everyone hates it, though. A person named Jade Amber unpacked her pink sauce from her car, wearing a pink velor suit, sitting in her baby pink padded seat, with furry pink cubes dangling from the rear view mirror. At a taste test at home, she splashed it on the food bowl.
“OK, so the sauce is good,” she says after chewing for a moment and pausing the video. She wouldn’t buy it back though, because it’s $20 for a flavor she’s tasted before (?).
Chef.Pii did not answer The Vergeher request for comment, but she posted an apology video a day ago. The 444 servings were a mix-up, and her team would replace the labels for future orders.
“I’m only human, I’m not perfect,” says Chef.Pii. The product follows “the FDA standard,” she says, but is currently “in laboratory testing.”
She also said she would work to reduce costs, a major complaint people had. And if you missed out on ordering, don’t worry—Chef.Pii says she’s working on bringing pink sauce to stores.