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Nike pulls sneakers from China after feedback over Hong Kong comments



The US retail giant said in a statement Thursday that it had decided to remove some of its goods "based on Chinese consumer feedback."

"We have pulled out a small number of products from China designed by a partner," a Nike ( NKE ) spokesman told CNN Business.

The company did not respond when asked to provide more information.

On Wednesday, the Financial Times reported that Nike had drawn a line of sneakers made in conjunction with the Japanese streetwear label Undercover, led by designer Jun Takahashi.

Chinese dealer YY.com said in a statement about its official social media that it would not save Undercover x Nike Daybreak shoes after "an urgent notice issued by the Nike brand."

Undercover was heavily criticized for the recent comments on Hong Kong's protests against a controversial bill that would have allowed extradition of criminal suspects to mainland China.
Many protesters feared that the proposed law could be used to deport activists or political targets from Hong Kong, which for several decades have operated under "one country, two systems".

Earlier this month, Undercover sent a moment of protests to his Instagram Story, caption "No Extradition To China."

  People are leaving a Nike store in Beijing in September in September.

Some social media users in mainland China expressed rebellion over the record. At Weibo, China's version of Twitter, someone promised to throw out their Nike shoes. A user wrote a picture of shoes in a bin.

"It's a China," wrote another user, adding that they were offended by the studio's comments. The same user uploaded an image showing the "Undercover" logo on a Nike shoe that is crossed out.

Undercover refused to comment.

China is one of Nike's largest and fastest growing markets. There is also a key production hub, with about a quarter of Nike's shoes and clothing being made there in the 2018 fiscal year.
  China has some companies concerned. Not Nike

This is not the first time foreign dealers have encountered problems in China.

Last year, US dealer Gap drew a product from the market after customers complained that a map of China had knocked out Taiwan and other islands claimed by Beijing in the South China Sea.
Japan's Muji was later fined by the Shanghai authorities after it was discovered that the company had imported a batch of hangers wrapped in packaging that described Taiwan as a country.
Nike was promised last year to make Colin Kaepernick the star of a major marketing campaign. Kaepernick and other NFL players had protested police brutality before play.

Serenitie Wang and Yoko Wakatsuki contributed with reporting.


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