Nike launches a subscription service for sneakers

Parents will have the option to order shoes in sizes 4C to 7Y (for children aged about two to 10 years) on a monthly, bi-monthly or quarterly basis and cost $ 50, $ 30 or $ 20 per month respectively. Children's shoes usually sneakers for $ 60, so monthly subscribers will save about $ 1[ads1]0 per pair. You can change the frequency of deliveries or pause the schedule as you like.

It's a smart idea to focus on kids for this plan. Children can grow out (or destroy) shoes quickly, so having a pair drop in one's mailbox each time can help parents save time and money if they choose the monthly option.

There are more than 100 varieties of shoes to choose from on the Nike Adventure Club website, including Converse running shoes. Each box will have the youth's name on the page and will include stickers and a guide for games and activities, as well as a bonus gift, such as a rucksack on a leash.

Nike also hopes to get back a cinch, which you can I order another size and have it shipped out before returning the couple who just arrived. It will donate or recycle the returned pair. You will also be able to send your kids back your old shoes to be given or recycled via a prepaid shipping bag that Nike will subscribe twice a year.

The company had been testing the model under the radar for a couple of years, luring around 10,000 members to a service called Easy Kicks through Facebook ads. The group helped Nike find out what parents would want from the Kids Adventure Club.

The Nike subscription may not end with children, as it suggested that CNBC there may be more plans coming. Among them can be a service for runners, who naturally wear running shoes quite quickly. Maybe there will also be one tailored for sneakerheads who are desperate to get hold of the latest Jordans.