NIKE, Inc. today announced the acquisition of RTFKT, a leading brand that leverages groundbreaking innovation to deliver next-generation collectibles that combine culture and games.
“This acquisition is another step that accelerates Nike’s digital transformation and enables us to serve athletes and creators at the intersection of sports, creativity, games and culture,” said John Donahoe, President and CEO of NIKE, Inc. “We are acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and expand their innovative and creative community, and expand Nike’s digital footprint and capabilities. ”[ads1];
Founded in 2020 by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT is a groundbreaking and innovative brand that redefines the boundaries of physical and digital value to serve their broad community of creators. This dedicated team leverages the latest in gaming engines, NFTs, blockchain authentication and augmented reality to create unique virtual products and experiences.
“This is a unique opportunity to build the RTFKT brand, and we’re excited to take advantage of Nike’s core strength and expertise to build the communities we love,” said Benoit Pagotto, one of RTFKT’s co-founders. “Nike is the only brand in the world that shares the deep passion we all have for innovation, creativity and community, and we are excited to grow our brand that was fully designed in the metaverse.”
The terms of the agreement will not be published.
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide range of sports and fitness activities. Converse, a wholly owned subsidiary of NIKE, Inc., designs, markets and distributes athletic lifestyle footwear, apparel and accessories. For more information, NIKE, Inc.’s earnings publications and other financial information are available online at http://investors.nike.com. Individuals can also visit http://news.nike.com and follow @NIKE.