Take a trip back to your younger days with one of the country's best-known retail chains.
Toys R Us is staging a comeback "bigger than life".
Ahead of the holiday season, the iconic brand opened two new "all-consuming toy wonderlands" called Toys R Us Adventure this week, unveiling a new website along with a collaboration with former rival Target, and preparing to open its first new stores in November.
The first Toys R Us Adventure opened in Chicago on Thursday and the second site opens in Atlanta on Saturday.
In an interview with USA TODAY Friday, Richard Barry, a former manager of Toys R Us and now CEO of the new company Tru Kids Brands, said that together with Candytopia, they have created a "truly unique" experience.
"This is truly a dream come true to the fact that we are able to take these toys and play experiences and bring them to life that we have never been able to do before," Barry said of the websites that contain gigantic toys.
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Candytopia CEO John Goodman said sites contain toys from Melissa & Doug, Spin Master & # 39; s Paw Patrol brand and Schleich along with the return of company mascot Geoffrey the Giraffe.
"Toys R Us Adventure is a magical place and a journey for parents and children to just have fun together," Goodman said. "We're about to make people happy."
After limited periods of time in Chicago and Atlanta, the tour will travel to other cities in 2020, Goodman said.
Barry said the first new stores will open at Galleria Mall in Houston and Garden City Plaza in Paramus, New Jersey. Former Toys R Us employees could apply for jobs in the new stores first, he said.
"These stores are fundamentally different from the Toys R Us stores that you will remember from before," he said. "They are smaller, very immersive, experimental too."
The new ToysRUs.com launched on October 8 and includes product reviews and videos. It directs customers to a purchase button on Target.com to complete the purchase.
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Going on a Toys R Us Adventure
Locations: Chicago at Brookfield Properties, 830 N Michigan Ave .; and Atlanta at Lenox Marketplace, 3535 Peachtree Road
Dates: Atlanta's Adventure is open through January 5 and Chicago's Adventure is open through January 26
Cost: $ 28 for adults and $ 20 for children 4 to 12 years old for an hour-long experience. Children under 3 years of age are free and children must be accompanied by an adult.
More info: Tickets must be purchased online at www.toysrusadventure.com and children must be accompanied by an adult.  Contributions: Associated Press
Follow Kelly Tyko on Twitter: @KellyTyko
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