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Home / Business / New Apple ad romanticises the beginning of Apple's circular pizza box

New Apple ad romanticises the beginning of Apple's circular pizza box



Apple put a pizza box? Yes, and it gives a look in a new 3-minute Apple advertisement that the company uploaded to YouTube today, called "Apple at Work – The Underdogs." An ad that – regardless of the pizza box – is one of the old Apple ads we've seen for a while.

As you may know, Apple has a good reputation for smart, powerful, cordial and timely advertising, although some of them have come out quite embarrassingly. This is definitely in the former camp, thanks to a scary script, typically high production values, and some good comedic timing.

But as Apple developer Cabel Sasser notes on Twitter it is the patented pizza box that really stands out for magnificent Apple fans:

Like Wired and others reported in May 2017, the pizza box is an actual thing found on Apple's campus in Silicon Valley, designed by Apple for the explicit purpose of allowing employees to bring a sharp personalized pizza back to their desk instead of settling with a soggy crust. Although it actually goes back earlier than the reports:

The Outline got his hands on one of Apple's pizza boxes in May 2017.


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