Netflix raises prices on all plans in the United States

Netflix is ​​raising the prices of all its plans in the United States today. The company’s standard plan will rise to $ 15.50 per month from $ 14, while the 4K plan will rise to $ 20 per month from $ 18. The floor plan, which does not include HD, also rises to $ 10 per month from $ 9. Prices are also rising in Canada.

The price increases take effect immediately for new subscribers. For existing subscribers, the changes will be rolled out “gradually”, and Netflix promises to send emails to members 30 days before the price increase takes effect.

Prices for a Netflix subscription have risen steadily in recent years. The standard plan went to $ 1[ads1]4 per month from $ 13 in late 2020, having previously risen to $ 13 from $ 11 in 2019. Before raising Netflix prices in 2017 and 2015. When Netflix announced its first major price increase in 2014, the company was so concerned to lose subscribers over a $ 1 per month bump that allowed existing members to keep the price for two years. It has not offered such a generous benefit in years.

The price increases come during a successful but challenging moment for Netflix. The company already has a wealth of subscribers across the United States, and adding more is a challenge – making price increases an obvious answer to how it can make more money. At the same time, Netflix is ​​now competing with several other serious streaming services for attention, including Disney Plus and HBO Max, and it has spent a lot on content to keep up.

“We are updating our prices so that we can continue to offer a wide range of quality entertainment options,” said a Netflix spokesman. Reuters. “As always, we offer a variety of plans so members can choose a price that works for their budget.”

Netflix is ​​not the only service that has increased prices lately. Hulu increased the price of its ad-supported and ad-free levels by $ 1 per month in October.

Dissemination: The Verge currently producing a series with Netflix.