Netflix is considering pricing the new ad-supported subscription tier at $7 to $9 per month, according to a report. That will be around half the price of the most popular ad-free plan, which costs $15.50 a month.
As Netflix prepares to introduce advertising for the first time, it is careful to strike the right balance between attracting budget-minded viewers and offering a non-jarringBloomberg reported Friday.
The company plans to sell about four minutes of ads per hour for the new tier and will run ads during and before some shows, but not after, Bloomberg said, citing unnamed sources familiar with Netflix̵[ads1]7;s plans.
Netflix did not immediately provide a comment to CNET.
Ads do not appear during children’s shows, Bloombergpreviously, and subscribers will reportedly be unable to download content for offline viewing.
could begin rolling out in at least six markets in the final three months of this year, Bloomberg said Friday, with a full launch possibly in early 2023. However, plans are subject to change.
Last April, when Netflix reported its firstin a decade turned co-CEO Reed Hastings any interest in advertising of the company looked at a cheaper, ad-supported alternative. The company is also planning a start-up next year.
Rival streaming services Hulu andhas also recently announced new as part of their lineup.