Netflix, once the only player in the DVD record craze that later blossoms into the digital streaming era, will soon find itself sharing the cake with other media giants like Disney, Apple and NBC as they debut their streaming platforms.
"I think the biggest threats to Netflix are going to be the companies that have very deep directories, and that will at the same time produce quality content that consumers want," Kevin Sandler, a professor of film and media studies at Arizona State University told Fox News.
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Apple TV Plus was launched on November 1
However, Marc Randolph, co-founder of Netflix, and the company's first CEO, welcomes the rise of new streaming platforms – and tells Fox News that he is not worried about the media giant's future.
"I think for Netflix, that's fine. It gives them some discipline when it comes to saying how to compete and maintain our advantage, maintain our spread in the world of streaming, "Randolph told Fox News. “But I'm not worried. You know, Netflix always behaves like a startup, which means it's always willing to do what it needs to do to make sure it meets customer needs in the future and doesn't trust what it did in the past. "
Randolph, who was replaced as CEO in 1999 by Reed Hasting and left Netflix completely in 2002 shortly after the company went public, said that what sets Netflix apart from Disney, Apple, NBC and others is the company's" focus ", which may prove to be the" secret weapon ". "
" I mean, the only thing Netflix does is streaming and movie. They are very disciplined, very focused. While watching Disney, which of course has a studio, but they also have theme parks and they have cruise ships. You're looking at Apple, which of course has the stores and hardware, "Randolph said, adding that" the time I think I'll be worried about Netflix is when they come out with the Netflix theme park or Netflix mobile phone. ”
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But Sandler sees Netflix's limited revenue stream as a potential liability when it comes to competing with other established media behemoths.
"The fact that these other companies have several parts of generating revenue, partly because they are in a different media sector or have different elements among the media companies. So Netflix has something to worry about because they have a revenue source – general subscription Sandler said.
While Netflix boasts a subscriber base that has reached nearly 160 million subscribers, all eyes will be on Disney Plus, Apple TV Plus, and these other streaming services to see if Netflix will remain in the consumer digital streaming portfolio or & # 39; I want to make a change.
Disney's streaming service costs just $ 7 a month and Apple TV Plus will cost $ 5 a month and free for one year for those who recently purchased certain Apple products – all significantly cheaper than Netflix's standard plan at $ 12.99.
In a speech at the New York Times DealBook Conference on Wednesday in New York City, Hastings addressed the upcoming streaming battle, while emphasizing the fact that Netflix has competed with the likes of Hulu, Amazon and YouTube, according to Variety.
"We already have a lot of competition," he said according to the outlet. Now, "Everyone is aware, & # 39; Wow, this internet business is working … and so now all the major media companies are investing in their own services," Hastings said, adding that "Disney is the one we really have most to learn from entertainment. "
Randolph, who recently published a memoir on Netflix's origin story titled That Will Never Work described the company's growth as the" most amazing thing in the world. "
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And then we passed it, I would be the size of a small video chain. I had never imagined that we would have one hundred and fifty million subscribers. I never imagined we would make our TV series and produce our own films, ”Randolph said.
The company, which Randolph said was triggered by an idea after watching a movie with his daughter who had trouble sleeping at night instead of this "epiphany story that it all became clear [after] a late charge of a movie "has since grown from its small headquarters at a Best Western to a $ 125 billion company.
"I wrote this book because I primarily wanted people to know Netflix's untold story, how it wasn't always this global streaming behemoth, but it was actually a pointer this tiny, the company is struggling in an office with dirty green carpets and no furniture. ”
And while the competition has certainly increased as digital disruption continues to take over, Randolph assured that Netflix is not going anywhere.
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"I voted my book That Will Never Work because it's probably the most frequent I heard. My second most favorite phrase was that nobody knows anything, nobody have some idea what the future is going to bring – and if they say they do, they'll lie to you, which means I don't have the slightest clue what the future brings. And I don't think Netflix does either, " said Randolph. "But what they know is that they're going to change. They have to be willing to adapt … whatever happens, if the future of television beams telepathically into yours [head]Netflix will be there, "He added.