Netflix extends password sharing violations with new test

Netflix is ‚Äč‚Äčexpanding its efforts to crack down on password sharing with a new test in some Latin American countries.

Starting August 22, the streaming behemoth will unveil a new “add a home” option, which will charge users an extra monthly fee when streaming through a TV or TV-connected device outside of a primary household linked to their account. The fee will be 219 pesos ($ 2.26) per month in Argentina and $ 2.99 per month in the Dominican Republic, Honduras, El Salvador and Guatemala.

Users of Netflix’s ground plan will be able to add one extra home, while those on the standard plan can add up to two extra homes and those on the premium plan can add up to three extra homes. Netflix will detect homes used through IP addresses, device IDs and account activity.

“Today̵[ads1]7;s widespread account sharing between households undermines our long-term ability to invest in and improve our service,” Chenyi Long, Netflix’s director of product innovation, said in a statement Tuesday.

According to Netflix’s support site in Argentina, users can stream their favorite movies and TV shows on a portable or mobile device while traveling.

In addition, they can watch Netflix on a TV outside the main home for up to two weeks at no extra charge as long as their account has not previously been used on that site. This is allowed once per location per year. After that time, the TV will be blocked unless the user adds the extra home.

Starting August 22, Netflix will unveil a new “add a home” option in Argentina, the Dominican Republic, Honduras, El Salvador and Guatemala, which will charge users an additional monthly fee when they stream through a TV or TV show. connected device that is outside a primary household associated with their account.

Users can manage the homes associated with their account in the settings. Once an additional home is removed, all devices in that home will be logged out of the Netflix account at the end of the user’s billing period. The additional fee per month will also be removed from future bills.

In addition to “adding a home”, Netflix has been testing two other features since March in Chile, Costa Rica and Peru designed to charge users who share their account with people outside the household.

Through the “add an extra member” function, members of standard and premium subscriptions can add sub-accounts for up to two people they do not live with – each with their own profile, personal recommendations, login and password.

Netflix, which reported having nearly 222 million subscribers globally by the end of the first quarter of 2022, has been looking for new ways to boost growth following the first loss of subscribers in over a decade. The company revealed in April that it had more than 100 million households sharing passwords, including 30 million in the United States and Canada.

In addition to cracking down on password sharing, the company has announced plans to roll out a cheaper, ad-supported subscription level.

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