Having given the test in a few countries earlier this year, Netflix has confirmed that it will officially introduce a new plan that only allows customers to stream content to a mobile device. The plan, which will be launched in India in the third quarter, will be priced lower than the company's existing subscriptions.
In a letter to investors released this afternoon, Netflix said that the mobile network plan "would be an effective way to introduce a larger number of people into India to Netflix and to expand our business in a market where Pay TV ARPU (average revenue per user) is low (under $ 5). "Netflix announced the new plan along with financial results that showed a huge lack of customer growth that was far beyond the mark of the company's forecast. Net subscribers in the US actually fell in the quarter. That fear is partly due to price increases, so why not go in the opposite direction and come up with a cheaper plan?
For where else this plan might become available, at the moment Netflix simply says it will "continue to learn more after the launch of this plan." Netflix's basic plan limits video stream quality to standard definition (480p), so it is almost certain that an even cheaper mobile level would have the same limitation in place.
Of course, phones are covered here, but how far does Netflix's definition of mobile device go? Can this subscription be used on Android tablets or iPad? The Verge has come out to the company for more details.
This plan is not being offered with the American public, but I'm still curious: do you just want to go mobile if it were paying less each month, or are you looking at a laptop or your TV too important?