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Nestle launches luxurious KitKat bars – but they're not cheap




Swiss chocolate giant Nestlé ( NSRGF ) has announced a luxurious, handmade version of the popular chocolate bar for the UK, in time for Christmas. [19659003] Customers can choose from 1500 flavor combinations. "data-src-mini =" // cdn.cnn.com/cnnnext/dam/assets/190923131738-kitkat-chocolatory-2-small-169.jpg "data-src-xsmall =" // cdn.cnn.com /cnnnext/dam/assets/190923131738-kitkat-chocolatory-2-medium-plus-169.jpg "data-src-small =" http://cdn.cnn.com/cnnnext/dam/assets/190923131738-kitkat- chocolatory-2-large-169.jpg "data-src-medium =" // cdn.cnn.com/cnnnext/dam/assets/1[ads1]90923131738-kitkat-chocolatory-2-exlarge-169.jpg "data-src-large = "// cdn.cnn.com/cnnnext/dam/assets/190923131738-kitkat-chocolatory-2-super-169.jpg" data-src-full16x9 = "// cdn.cnn.com/cnnnext/dam/assets /190923131738-kitkat-chocolatory-2-full-169.jpg "data-src-mini1x1 =" // cdn.cnn.com/cnnnext/dam/assets/190923131738-kitkat-chocolatory-2-small-11.jpg " data-demand-load = "not-loaded" data-eq-pts = "mini: 0, xsmall: 221, small: 308, medium: 461, large: 781" src = "data: image / gif; base64, R0lGODlhEAAJAJEAAAAAAP /////// wAAACH5BAEAAAIALAAAAAAQAAkAAAIKlI + py + 0Po5yUFQA7 "/>

The extravaganza The eight-finger bar allows customers to choose from 1,500 flavor combinations, and also features personalized packaging.

The new "KitKat Chocolatory" creation isn't exactly a cheap thrill, but – each bar will set you back £ 14 ($ 17).

  Nestle introduces a new type of chocolate

In addition to mixing and matching flavors, customers will be able to choose British classics such as Eton Mess, Cherry Bakewell and Earl Gray.

Whiskey & Ginger bars are also available – which is a taste the company does not describe, but calls "J ewels of the East."

"This is the biggest news for KitKat since the introduction of KitKat Chunky exactly 20 years ago , "said Rabia Khan, head of KitKat chocolate for Nestlé UK and Ireland, in a press release.

It is not Nestlé's first attempt to stay ahead of changing consumer tastes and trends.

Earlier this year, it launched a new KitKat that distills the sweet taste from a cocoa fruit without any added refined sugar.
  Each bar is handmade.
And last year, the launch of a pink KitKat was made with distinctive ruby ​​cocoa beans.

"We know how much people like to experiment with new and exciting KitKat flavors and KitKat Chocolatory offers a brand new, premium KitKat experience as well as the chance to create your very own personal break and have it delivered right to your door , "added Khan to the new product. [19659006BarwillbeavailablefromJohnLewisstoresaroundthecountryfromthe26thofSeptemberlastnight

In the United States, KitKat bars are made by Hershey under license from Nestlé.



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