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National Sandwich Day: Companies Offer Deals, Popeye's Mocks Chick-Fil-A's Supervision

The rivalry between fried chicken sandwich giants Chick-fil-A and Popeyes reached a new level this week, when Chick-fil-A forgot what day it was and Popeyes was quick to take a grave.

Chick-file -A sent an email to its subscribers earlier this week to promote National Sandwich Day on November 3, CNN reported. The only problem: November 3rd falls on a Sunday – a day when all Chick-fil-A locations across the US are closed.

"Call all sandwich lovers," it says in the email. "Some prefer it grilled, others like the original. Whatever Chick-fil-A sandwich you love, order your November 3 for National Sandwich Day."

The company was quickly able to acknowledge the error and sent another email apologizing.

"We recently sent an email that included a message about National Sandwich Day, which we were naturally very excited about. We did not know it will fall on Sunday when we are closed. We apologize for the confusion and hope to see you soon (Monday-Saturday), "the email says.

Chick-fil-A poked fun at its own fault.

"Cows are sometimes overlooked in their quest for self-preservation," Chick-fil-A said in the statement. "They have been reminded that Sundays are off-limits."

While company representatives have since apologized for the mistake, Popeye's competitor saw the accident as an opportunity to take a tomb in Chick-fil-A. On October 31[ads1], Popeye's official Twitter account retweeted a print screen of Chick-fil-A's apology email and added a message: "Seriously … are you okay?"

The mistake is not the only reason Popeyes is paying attention to National Sandwich Holiday. It announced earlier this week that the sought-after spicy chicken sandwich would return on November 3 as a permanent item.

Other companies are also offering National Sandwich Day deals:

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