National Guac Day looks down on avocado prices and Chipotle's new recipe

Holy guacamole!

That's what eager buyers and groceries say about today's National Guacamole Day and the falling price of avocado.

According to the US Department of Agriculture on Friday, the weighted national average price of a Haas avocado was $ 1.16. Organic varieties were $ 1.71 on average.

Other varied green skin variants were recorded for $ 2.00 or less.

These prices are cheaper than what avocado lovers experienced in July – which had a reported weighted national average of $ 2.10 per avocado.

David Magaña, vice president and senior analyst at California-based Rabobank, told USA TODAY that wholesale prices for medium-sized Mexican avocados have also dropped more than 50 percent from July. The wholesale price for a 25-pound box is currently around $ 40, which is down from the July spike that put a 25-pound box at $ 84.25, he added.

"Prices are back to normal levels," Magaña said. "That's what we were expecting as the Mexican fall season is now up and at full production."

Pile of green avocados. One of them opens for the stone and the mass to be visible.

A consumer survey from the online market statistics portal Statista estimates that Americans demand over 2.4 billion pounds of avocado in 2018.

The increased demand for avocados coupled with fluctuating prices has created a shortage of fat carriers. Harold Edwards, president and CEO of production giant Limoneira, told USA TODAY that the country's weekly demand is nearly £ 60 million.

Just as with deficiency, a change in quality is usually expected. Some Chipotle customers around the country have noticed a dip in the restaurant chain's guacamole – which has gone from a vibrant and smooth green to a cross-brown with immature bits in some areas.

Many have gone to social media with their complaints that the Denver-based franchise costs extra for the dip.

Twitter user @jim_malcom shared his displeasure at seeing brown guacamole at his local Chipotle. "Yikes, the result of a lack of avocado or spoiled food," he asked the chain in a public tweet on September 15.

Another user named @MalTullio shared dissatisfaction with her at close range shot of her supplied guacamole container. "I'm very disappointed," she tweeted to Chipotle on September 11.

A Twitter account named SaveTheGuac was created in August and brought together agents from dissatisfied Chipotle customers and their surprisingly brown guac discoveries.

"Four weeks ago, Chipotle asked their supplier to get cheap avocados. We don't want any sloppy, heavy, hard, bland avocados," the account wrote in its Twitter bio at the time of this article. [19659002] Chipotle's reputation manager Laurie Schalow addressed customer concerns in a statement to TODAY Food.

"Due to the seasonal transition from Peruvian to Mexican suppliers that happens every year at this time, we experience normal variations in our avocados, but we can assure our customers that our guacas are still being cooked at our restaurants every day," explained Schalow.


According to a report by Forbes, close to 90 percent of avocados froze in Mexico. The Latin country is also the largest supplier of agricultural imports to the United States, according to the Office of the US Trade Representative .

Last year, the United States paid a reported $ 26 billion in agricultural imports, which includes $ 5.8 billion in fresh fruit, as well as $ 1.7 billion in processed fruits and vegetables.


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