On Wednesday, Chipotle customers who order online or in the app do not pay when adding guacamole to the main course. (Sorry, in-store customers. Here's hoping your patience for managing store-sneaking lines will also be honored someday.)
Giving away guac is an anomaly for the fast-food giant, which usually costs nearly $ 2 for a spoon on top of a burrito bowl or on the side with chips (which costs extra.)
Avocado prices have been increasing steadily for years, mainly because they are alternating bearing crops, which means the crop sizes can be large one year and small the next. And the demand for the mushy, green goodness does not stop when the crop is not growing.
The expensive fruit is often blamed for the financial suffering of millennial Americans. Avocado toast was known to be targeted by an Australian millionaire who claimed that 20-something doesn't buy houses because they spend too much on spreading bread.
Chipotle will set guacamole prices back on Thursday. But in just one day we can dream of a utopia where it never costs extra to begin with.
For those not happy with avocado costs, consider taking Oprah's lead and growing your own.